Volkswagen Helps Start Your Own Garage Band
BUY A NEW 2007 VOLKSWAGEN
GET A FREE GUITAR - Honest
By Marty Bernstein
Marketing & Advertising Editor
The Auto Channel
GWP’s or gifts with purchase, a long time staple of fragrance and cosmetic brands sold in department stores is coming to Volkswagen dealers in America.
VW has teamed up with guitar industry innovator First Act Inc. for a first-of-its-kind musical collaboration that will rock potential car buyers and create a whole new segment of players.
Beginning October 3 and continuing through December 31, any customer that purchases or leases a designated Volkswagen model from the new 2007 line - including Jetta, Jetta GLI, GTI, Rabbit, New Beetle and New Beetle Convertible – will receive their own completely customized First Act GarageMaster electric guitar that will play seamlessly through the car’s existing audio system.
“The partnership with First Act is the next iteration of Volkswagen’s longstanding history with music,” said Volkswagen’s Director of Brand Innovation Kerri Martin. “The Volkswagen brand is culturally known for its celebration of music and all things creative; this exciting collaboration makes a statement that Volkswagen is a brand with innovative ideas and an unparalleled ability to create unique and appealing connections with its consumers.”
The 2006 Jetta (in all iterations), Rabbit, New Beetle and New Beetle Convertible will also come with a custom-made First Act GarageMaster guitar. Each electric guitar is a wholly unique, one-of-a-kind instrument and is available exclusively to those who purchase or lease one of these Volkswagen models through a Volkswagen dealer. No other manufacturer offers a musical experience quite like this to its customers.
Customers can log onto www.V-dubsrock.com to learn about the Volkswagen program specifics, First Act GarageMaster electric guitar, take interactive guitar lessons with Dweezil Zappa and more.
Each electric guitar will display the Vehicle Identification Number (VIN) of the owner’s Volkswagen vehicle and will also have custom colored pick guards complementing the exterior of the car. The guitar will feature the traditional Volkswagen logo and “V Dub” inlay, a guitar strap made of safety belts, VW knobs, a prominent blue indicator light that matches the trademark instrument panel lighting of Volkswagen vehicles, VW logo guitar picks and a carrying case to take the music anywhere. Volkswagen owners can now create a concert in their garage, play for the entire tailgate party or shred in the beach parking lot.
The joint venture between Volkswagen and First Act launches October 3rd and the unique promotion will last through the end of the year until December 31st. This offer is available on all new, unused 2007 and 2006 Jetta, Jetta GLI, GTI, Rabbit, New Beetle and New Beetle Convertible vehicles - purchased or leased within the promotional period.