Infiniti QX56 Leads All in Motorist's Choice Awards
NASHVILLE, Tenn.--PRIMEDIA’s Intellichoice.com, in conjunction with owner satisfaction specialists AutoPacific, announced that the Infiniti QX56 outscored all vehicles rated across all classes in the inaugural “2006 Motorist’s Choice Awards.” The QX56’s index of 737 led all models, topping the next highest ranked vehicle in the four classes (Cars, Sport Utility, Trucks and Minivans) by eight index points.
According to information issued by the two automotive study authorities, “IntelliChoice.com and AutoPacific created the Motorist’s Choice Awards to determine the vehicles that delivered both the highest satisfaction and lowest cost of ownership. The collaboration between the two respected firms, who have each been authorities on the U.S. auto market for the last 20 years, takes selected owner satisfaction data from AutoPacific’s surveys of new car and light truck buyers and combines it with IntelliChoice.com’s rating methodology to create a new measurement that speaks to both the hearts and minds of car buyers.”
“Infiniti is clearly pleased that the Infiniti QX56 has been singled out yet again for its desirability,” said Mark Igo, vice president and general manager of Infiniti. “We’re also proud that its low cost of ownership is also being recognized.”
The Motorist’s Choice survey was composed of 45 different vehicle ownership attributes, 38 of which were product-focused and seven of which were cost-ownership-focused. The two sets of data were put through conversion formulas that differentiated excellence across class and the individual product- and cost-ownership scores. They were then weighted to reflect motorist-perceived importance.
Finally, the two sets of converted scores were multiplied by their respective weighting and the resulting figures were added together for a final index.
CLICK HERE to view the original Intellichoice.com/AutoPacific release .
Media can find more information about the complete line of Infiniti vehicles and the Total Ownership Experience (TOE) philosophy online at www.infinitinews.com.