The Auto Channel
The Largest Independent Automotive Research Resource
The Largest Independent Automotive Research Resource
Official Website of the New Car Buyer

Iteris and Cargo Transporters Report a 90 Percent Reduction in Accidents after Deployment of Lane Departure Warning System

ANAHEIM, Calif.--Iteris, Inc. (AMEX:ITI), a leader in vision-based technologies and Intelligent Transportation Systems that optimize traffic flow and enhance driver safety, today announced that Cargo Transporters has achieved a 90 percent decrease in lane departure preventable accidents since deploying Iteris Lane Departure Warning (LDW) system. Lane departure preventable accidents include sideswipe, inadvertent lane change and run off road accidents which represent the single largest cause of injury and fatality crashes when heavy trucks are at fault according to the Federal Motor Carrier Safety Administration (FMCSA).

Cargo Transporters, based in Claremont, North Carolina, began upgrading the safety of its fleet of 420 trucks with the installation of Iteris LDW technology in January 2003. During the five years prior to installing Iteris LDW technology, Cargo Transporters fleet traveled a total of 235.4 million miles and had 56 lane departure preventable accidents which represents a rate of .2379 per million or one every 4.20 million miles traveled. Cargo Transporters trucks equipped with Iteris LDW technology have accumulated over 84.7 million miles of travel with just 2 lane departure preventable accidents resulting in a rate of .0236 per million or one every 42.35 million miles traveled. This represents a decrease of 90 percent, a significant number considering the substantial costs associated with heavy truck crashes.

According to studies conducted by the FMCSA, the average cost of an accident involving a large truck is more than $75,000.

Cargo Transporters has always been on the forefront of technology when it comes to the safety of our drivers and ensuring our customers goods arrive safely and on time. We were one of the first fleets to install Iteris Lane Departure Warning technology because I believed it would have a significant impact on our companys driving record and I was right, said John Pope, CEO of Cargo Transporters. Weve seen more dramatic results after deploying LDW than from any other safety technology we have installed thus far.

News of these results from Cargo Transporters comes on the heels of another national fleet reporting a 65 percent decrease in lane departure related accidents and the FMCSAs recently released study results that found that over 32 percent of crashes where the truck was at fault were the result of departing from the roadway or crossing over the lane line, making it the single largest cause of large truck injury and fatality crashes.

Iteris is extremely proud to see that another truck fleet has achieved such a significant decline in lane departure preventable accidents after deploying our LDW technology we expect to see many more of these successes, said Jack Johnson, president and CEO of Iteris. Cargo Transporters was an early adopter of our safety technology and believed in the potential of LDW to help save lives and make our highways safer. In addition, we believe that with results like these our growing customer base will realize the positive return on investment that our LDW systems can provide.

Cargo Transporters is a trucking operation with intrastate and interstate common and contract authority that specializes in truckload dry van freight with an emphasis on long term contracts with shippers.

About Iteris, Inc.

Iteris, Inc. is a leading provider of outdoor vision systems and sensors that optimize the flow of traffic and enhance driver safety. Iteris combines outdoor image processing, traffic engineering, and information technology to offer a broad range of transportation and safety solutions. Iteris, Inc. is headquartered in Anaheim, California. Investors are encouraged to contact us at 714.774.5000, or at www.iteris.com.