Little Debbie(R) Racing is Giving Away 1500 Prizes in a New Online Sweepstakes

Visit www.LittleDebbie500.com to enter for your chance to win!

COLLEGEDALE, Tenn., Oct. 3 -- Have you ever wanted to have your very own NASCAR ride? Now Little Debbie is helping you bring a piece of the speedway into your home!

Little Debbie Snacks has kicked off a new online sweepstakes with 1,500 prizes up for grabs. Participants may enter by watching a short commercial on www.LittleDebbie500.com, correctly answering one question, and submitting the entry form. By sending the link to a friend, participants can increase their chances to win, receiving an additional entry for each referral made.

  Little Debbie will give away:

   - 500 Grand Prizes: Limited Edition Little Debbie Ford Die Cast cars
   - 500 1st Place Prizes: Little Debbie Ford remote control cars
   - 500 2nd Place Prizes: Little Debbie race packs, including a seat
     cushion, a Little Debbie racing hat, and a set of small binoculars

The Little Debbie 500 Sweepstakes will run until November 20, 2006. It is open to all U.S. citizens 18 and older. No purchase is necessary to win, and only one entry per person, per day will be accepted.

Ken Schrader: The Most Active Cup Driver in 2006

Schrader has started in all Nextel Cup races this year and is currently #30 in the Nextel Cup standings. His best performances in 2006 have been at Daytona, where he finished ninth at Daytona I in February and 12th at Daytona II in June. He finished 15th at Pocono on July 23 and 14th at the Indianapolis Motor Speedway on August 6 and 13th at Bristol Motor Speedway on August 26.

Schrader, 51, is the oldest and most active Cup driver in NASCAR. He's planning to compete in well over 100 races this year, including all 36 Nextel Cup races, 10 NASCAR Busch Series races, West Series, ARCA, Southwest Tour Series, and smaller races on a number of dirt tracks. Schrader's Cup record includes four victories, 64 top-five finishes, and 184 top-10 finishes. His autobiography, Gotta Race, is now in bookstores. For more information, visit www.schraderracing.com.

About Wood Brothers/JTG Racing

Glen Wood founded the Wood Brothers Racing team in 1950, with his brother Leonard always at his side. The Ford-based team has earned 97 victories and is currently managed by Glen's children; Eddie, Len, and Kim. The Wood Brothers established a partnership in August 2006 with ST Motorsports, owned by Tad and Jodi Geschickter. The Wood Brothers/JTG Racing team has teams in the Nextel Cup, Busch, and Craftsman Truck Series in 2006. Visit www.woodbrothersjtg.com to learn more.

About the Little Debbie Brand

McKee Foods' Little Debbie brand is America's No. 1 selling snack cake. The company has produced more than 150 billion individual snack cakes since 1960. Little Debbie snacks have even orbited the Earth on the space shuttle, traveling more than 17,500 miles an hour. More than 30 Little Debbie single serve snacks are available with suggested retail prices ranging from 25-79 cents each. There are more than 50 varieties of Little Debbie multipack snack cakes with suggested retail prices ranging from $1.05 to $2.99 per carton. Little Debbie snacks are sold throughout the United States, Canada, Mexico, and on U.S. military bases throughout the world. For more information, visit www.littledebbie.com.

About McKee Foods

McKee Foods, with annual sales of over $1 billion, is a privately held, family-operated company based in Collegedale, Tenn. The company makes such popular brands as Little Debbie snacks, Sunbelt Snacks & Cereals, Heartland Granola cereal, and Blinks - the first cereal to be eaten right from the bag. Production facilities are located in Collegedale, Tenn.; Gentry, Ark.; and Stuarts Draft, Va. McKee Foods employs 6,000 people. For more information on McKee Foods, visit www.mckeefoods.com.