Greeting Card Designers Obtain NASCAR(R) License and Expand Licensed Dale Earnhardt Incorporated Stationery Line

CHICAGO, Oct. 3, 2006 -- After a flurry of 2005 holiday card sales, Chicago-based greeting card company, Eclectik Design, has obtained a cross- license with NASCAR(R) for its Dale Earnhardt Incorporated greeting card line. In addition, the greeting card designers are adding five premier stationery products to its popular Dale Earnhardt Incorporated licensed card collection. Honoring legendary speedway icons Dale Earnhardt and Dale Jr., the new multi- packs and holiday card designs offer fans variety and convenience for sending thank you notes, birthday greetings and general correspondence.

Just in time for the holiday season, Eclectik is introducing four unique and colorful sets of boxed holiday cards that feature Dale Earnhardt Jr.'s #8 and the Dale Earnhardt Inc. Legacy Logo. In addition, Eclectik will offer a Dale Jr. Birthday Pack of twelve cards, featuring three #8-themed birthday designs to ensure fans have cards on hand for birthday occasions throughout the year. In early 2007, Eclectik plans to offer Dale Jr.'s Pit Stop Stationery K-I-T. "K-I-T", an acronym for "Keep in Touch," features sleek and speedy Dale Jr. thank you notes, postcards and notepad stationery sheets. The KIT includes six of each card design and two Scribbles(R) notepads.

Eclectik co-owner and artist, Erin Kelly, anticipates NASCAR(R) fans will flock to the new products once they hit the market in early fall of 2006. "Our Earnhardt holiday cards were so well-received that fans were looking to us to develop cards for more occasions. In addition to the positive response to the cards, we received many e-mails and phone calls asking for stationery sets and notepads. We are looking forward to hearing fan feedback about the new products."

These custom-designed holiday and all-occasion cards will be distributed through Twin Hills and sold on http://www.nascar.com/ , http://www.dalejr.com/ , http://www.dalearnhardtinc.com/ , http://www.eclectik.com/ , http://www.racelinedirect.com/ , http://www.racingusa.com/ and the showroom and retail store of Dale Earnhardt Inc. in Mooresville, North Carolina. Products will be on sale beginning October and will continue through the end of this year, while supplies last. Interested retailers and distributors should contact Eclectik at 1-866-308-1231.

About Eclectik Design, LLC

Chicago-based Eclectik Design, LLC designs and distributes customized greeting card and stationery products. Eclectik partners with organizations and businesses to custom-design card artwork and greetings, helping individuals and groups communicate their unique message and establish their brand in the marketplace. The personalized card program includes charity-based cards which are sold during the winter holiday season, allowing organizations to donate between five and 20 percent of card proceeds to a variety of charities nationwide. For more information, visit http://www.eclectik.com/ online or call 1-866-308-1231.

NASCAR(R) is a registered trademark for the National Association of Stock Car Racing.