Catalina Marketing Announces the Earnings Release Date for its Quarter Ending September 30, 2006

ST. PETERSBURG, Fla.--Catalina Marketing Corporation announced today that it will host a webcast on Thursday, October 26, 2006 at 10:00 a.m. EDT to discuss its financial results for its fiscal quarter ending September 30, 2006. The webcast may be accessed through the company's website at http://phx.corporate-ir.net/phoenix.zhtml?p=irol-eventDetails&c=72727 &eventID=1395206 (due to its length, this URL may need to be copied/pasted into your Internet browser's address field. Remove the extra space if one exists). A webcast replay will be available beginning two hours following completion of the original webcast and will be available from Thursday, October 26, 2006 through Monday, November 27, 2006.

About Catalina Marketing Corporation

Based in St. Petersburg, Fla., Catalina Marketing Corporation (www.catalinamarketing.com) was founded over 20 years ago based on the premise that targeting communications based on actual purchase behavior would generate more effective consumer response. Today, Catalina Marketing combines unparalleled insight into consumer behavior with dynamic consumer access. This combination of insight and access provides marketers with the ability to execute behavior-based marketing programs, ensuring that the right consumer receives the right message at exactly the right time. Catalina Marketing offers an array of behavior-based promotional messaging, loyalty programs and direct-to-patient information. Personally identifiable data that may be collected from the company's targeted marketing programs, as well as its research programs, are never sold or provided to any outside party without the express permission of the consumer.

Certain statements in the preceding paragraphs are forward-looking, and actual results may differ materially. Statements not based on historic facts involve risks and uncertainties, including, but not limited to, potential complications, hardware and software issues and delays related to the schedule, installation and operation of color printers, the effectiveness of color printers to increase sales and redemption rates or provide a more effective advertising medium, the changing market for promotional activities, especially as it relates to policies and programs of packaged goods and pharmaceutical manufacturers and retailers, government and regulatory statutes, rules, regulations and policies, the effect of economic and competitive conditions and seasonal variations, actual promotional activities and programs with the company's customers, the pace of installation of the company's store network including as it relates to the installation of color printers in existing and future retail channels, the acceptance by the company's manufacturer clients and retailers of color printers and related new and additional terms and conditions, the success of new services and businesses and the pace of their implementation, the company's ability to maintain favorable client and retailer relationships, and the outcome and impact of the pending shareholder class action and derivative lawsuits.