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Michelin Selects Best Restaurants and Hotels in San Francisco, Bay Area & Wine Country

Michelin Guide's first West Coast edition features 28 star-rated restaurants and 37 different types of cuisine

SAN FRANCISCO, Oct. 2 -- Michelin announced today the contents of its first-ever restaurant and hotel Guide for the West Coast, the Michelin Guide San Francisco, Bay Area & Wine Country 2007, which arrives in stores Wednesday, Oct. 4. Over the last seven months, suspense has been building over which restaurants and hotels would garner listings in the guide, published for more than a century throughout Europe. Introduced to North America last year in New York City, and published in 13 editions covering 20 European countries, the Michelin Guide's rating system is internationally recognized as the height of culinary success.

"San Francisco's cultural diversity distinguishes it from many other cities, and restaurateurs have shown great determination and ingenuity in developing high standards of gastronomy and service," said Jean-Luc Naret, director of the Michelin Guides. "The abundance of local, fresh ingredients combined with the innovative spirit that this area thrives on provides chefs the unique ability to produce consistently superior cuisine. The introduction of Michelin's international standards of quality confirms the high level of dining in San Francisco, the Bay Area and the Wine Country."

Overall, 356 restaurants and 60 hotels in every category of cuisine and comfort and at prices to suit all budgets were selected for inclusion in the guide, which is considered a distinction in itself. One restaurant, French Laundry, received a three-star rating for providing "an exceptional cuisine, worth a special journey." Four restaurants received a two-star rating providing "excellent cooking, worth a detour"; 23 restaurants received a one- star rating for being "a very good restaurant in its category," and 328 additional restaurants were selected in the guide as they provide a quality experience. Restaurants and hotels from around the Bay Area were considered for the Guide, including those in San Francisco, Sausalito, Oakland, San Jose and Berkeley, as well as the Wine Country, including Napa and Sonoma. (For a complete list of the star winners, please turn to page 7).

"The Bay Area attracts tourists from all over the world for its exceptional cuisine. The guide will be a useful tool for navigating the best restaurants and hotels this area has to offer," said Jim Micali, chairman and president of Michelin North America. "As we continue our growth in the United States, Michelin will remain committed to the time-proven standards and rating system for which the guides are famous."

To evaluate the culinary and service aspects of each restaurant and hotel, highly trained Michelin inspectors anonymously visited each establishment and provided objective evaluations. Stars are awarded by the Michelin inspectors to restaurants offering the finest cooking, regardless of the style of cuisine or level of comfort. The stars judge only the quality of the cuisine. Five criteria are used in determining a star rating: the quality of products used, the mastering of flavors and cooking, the "personality" of the cuisine, the value for money and the consistency.

A general listing in the guide indicates "a quality restaurant that stands out from others" in the same category of comfort.

  The star ratings are as follows:

   - One star indicates "a very good restaurant in its category," a
     place offering cuisine prepared to a consistently high standard.
   - Two stars denote "excellent cuisine, worth a detour," skillfully
     and carefully crafted dishes of outstanding quality.
   - Three stars reward "exceptional cuisine, worth a special journey."
     One always eats extremely well here, often superbly. Distinctive dishes
     are precisely executed, using superlative ingredients.

The decision to award a star is a collective one, based on the consensus of all inspectors who have visited a particular establishment. A written description of each establishment and a variety of other symbols will give readers further insight into an establishment's ambience, cuisine type, specialties and wine lists. These descriptions are customized to American tastes and needs.

Although the Michelin Guide is known and recognized for its "star" system, these restaurants represent a small percent of the whole selection, the rest of which is comprised of consistently good establishments. The Bib Gourmand pictogram indicates a restaurant offering good food at moderate prices, "our inspectors' favorites for good value." This symbol indicates a restaurant where you can get a meal, including two dishes and a glass of wine or dessert, for less than $35. The Michelin Guide San Francisco, Bay Area & Wine Country 2007 includes 38 Bib Gourmand restaurants.

In addition to the stars that "are in the plate and only in the plate," establishments in the Michelin Guide San Francisco, Bay Area & Wine Country 2007 are rated according to comfort based on criteria such as amenities, type of services, general upkeep of the establishment, cleanliness, comfort, atmosphere, price and value for money. The comfort rating is expressed in two ways:

   - For restaurants:  one to five forks and spoons
   - For hotels:  one to five pavilions

There are also special distinctions for certain establishments. In addition to stars for the best restaurants, Michelin awards red forks and spoons (restaurants) or pavilions (hotels) for especially pleasant establishments.

The Michelin Guide San Francisco, Bay Area & Wine Country 2007 features a reader-friendly format, created specifically for a North American audience. All starred restaurants (whether one, two or three) feature a two-page spread in the guide with images of the establishment, a comprehensive description, and a sample menu. Hotels that garner a pavilion rating receive a full-page entry in the guide with a photo and ample description. Introduced first in the Michelin Guide New York City 2006, this format will be a model for the 2007 Michelin Guides to Paris and London.

Restaurants and hotels selected for inclusion in the Michelin Guide San Francisco, Bay Area & Wine Country 2007 are listed by neighborhood within San Francisco and by geographical area outside the city; they are also cross- referenced in the front of the guide by alphabetical listing and by cuisine type. Many Bay Area cities are included in the guide, with San Francisco further divided into neighborhoods. Each restaurant listed has the following information: address, category of cuisine, comfort category, star-rating, phone, fax, e-mail, website address, price range, and hours of operation. For more information about the Michelin Guide, please visit http://www.michelinguide.com/.

As the undisputed leader in the tire industry, Michelin (http://www.michelin.com/) designs, manufactures and sells tires for every type of vehicle, including airplanes, automobiles, bicycles, earthmovers, farm equipment, heavy-duty trucks, motorcycles and the space shuttle. The company also publishes travel guides, maps and atlases covering Europe, Asia, Africa

and North America. Headquartered in Greenville, S.C., Michelin North America employs 22,270 and operates 19 major manufacturing plants in 17 locations.

      The MICHELIN Guide San Francisco, Bay Area & Wine Country 2007

  MICHELIN STARS
  Listed    One star    Two stars    Three stars
  356       23          4            1

  DINING: 356 Restaurants
  60      Establishments offering a simple menu at less than $25

  HOTELS SELECTED
  HOTELS                   ESTABLISHMENTS
    1              Luxury in the Traditional Style
    11                    Top Class Comfort
    19                    Very Comfortable
    22                    Quite Comfortable
    7                      Simple Comfort
    13          Particularly pleasant establishments

  Cuisine included in Guide
  Afghan               Contemporary          Italian              Seafood
  American             Contemporary Asian    Japanese             Spanish
  Asian                Contemporary French   Latin American       Steakhouse
  Bakery               Contemporary Greek    Mediterranean        Thai
  Basque               French                Mexican              Turkish
  Brazilian            Fusion                Middle Eastern       Vegetarian
  Burmese              Gastropub             Moroccan             Vietnamese
  Californian          Greek                 Persian
  Caribbean            Indian                Peruvian
  Chinese              International         Pizza

                       MICHELIN RESTAURANT RATINGS

  ONE STAR (by neighborhood)
  ESTABLISHMENT                 CITY                  NEIGHBORHOOD
  Fleur de Lys                  San Francisco         Financial District
  Rubicon                       San Francisco         Financial District
  Bushi-Tei                     San Francisco         Marina District
  Quince                        San Francisco         Marina District
  Range                         San Francisco         Mission District
  Acquerello                    San Francisco         Nob Hill
  La Folie                      San Francisco         Nob Hill
  Masa's                        San Francisco         Nob Hill
  Ritz-Carlton Dining Room      San Francisco         Nob Hill
  Gary Danko                    San Francisco         North Beach
  Boulevard                     San Francisco         South of Market
  Fifth Floor                   San Francisco         South of Market
  Chez Panisse                  Berkeley              East of San Francisco
  Sushi-Ran                     Sausalito             North of San Francisco
  Chez TJ                       Mountain View         South of San Francisco
  Auberge du Soleil             Rutherford            Napa Valley
  Bistro Jeanty                 Yountville            Napa Valley
  Bouchon                       Yountville            Napa Valley
  La Toque                      Rutherford            Napa Valley
  Terra                         St. Helena            Napa Valley
  Dry Creek Kitchen             Healdsburg            Russian River Valley
  Farmhouse Inn & Restaurant    Forestville           Russian River Valley
  K & L Bistro                  Sebastopol            Russian River Valley

  TWO STARS (by neighborhood)
  ESTABLISHMENT                 CITY                  NEIGHBORHOOD
  Aqua                          San Francis           Financial District
  Michael Mina                  San Francisco         Financial District
  Manresa                       Los Gatos             South of San Francisco
  Cyrus                         Healdsburg            Russian River Valley

  THREE STARS
  ESTABLISHMENT                 CITY                  NEIGHBORHOOD
  The French Laundry            Yountville            Napa Valley
Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20061002/CLM025
AP Archive: http://photoarchive.ap.org/
AP PhotoExpress Network: PRN4
PRN Photo Desk, photodesk@prnewswire.com

NOTE TO EDITORS: Hi-Res photos and downloadable text available at www.michelinmedia.com .