ChannelNet Debuts Automotive Industry’s Lease-end Marketing Program
MILL VALLEY, Calif.--ChannelNet today announced the launch of the automotive industry's first-ever online lease-end marketing program for a global leader in the automotive industry. The innovative new program uses a combination of interactive emails and personalized Web sites to walk lessees through the lease-end process including the option to lease or purchase a new car.
"In just three weeks, we’ve seen better than 25% click-through rates," said Paula Tompkins, CEO of ChannelNet. "Our solution offers their clients the information that they need in a personalized and an easy to use manner and the response has been just fantastic."
Using ChannelNet's SiteBuilder technology and unsurpassed multichannel experience the lease-end marketing program generates an attractive and personalized site for each lessee. The site draws on the extensive customer information to customize content and help sell new cars and lease contracts, generate leads for dealers and promote other products and services.
Starting at 180 days before the end of a lease, each lessee receives a series of emails with increasing urgency at 120, 90, 60 and 45 days—easily customized by the business staff—alerting them to the approaching lease-end date and giving them a link to their personalized Web page. One mouse click brings them to a place where they find:
- Up-to-date information about their contract
- Details about lease-end purchasing
- The opportunity to purchase additional miles if they are close to their limit
- Information about new models, products and services
- Information about signing a new lease
The lease-end marketing program was built using Sitebuilder™ technology, which allows ChannelNet to deploy Web-based solutions at a fraction of the cost of the traditional Web development process. SiteBuilder solutions are built so that non-technical staff can easily manage content allowing the sales and marketing staff can tailor the program's message while maintaining the distinctive design standards, independent of both IT and design staff.
About ChannelNet
Since 1985, ChannelNet has combined strategic-thinking, creativity and technology to deliver multichannel solutions that help leading companies provide seamless customer experiences and drive revenue across sales channels. The company's broad range of solutions include multichannel marketplaces of interconnected corporate, brand, and sales channel Web sites; online-to-offline marketing, right channeling and guided selling solutions; cross-channel customer loyalty programs; as well as Intranets, and Extranets. For further information go to www.channelnet.com.