ATD Unveils Revolutionary Custom Wheel Website

www.WheelEnvizio.com provides ATD dealers a strong tool to build customer traffic and custom wheel sales

CHARLOTTE, N.C., Sept. 28 -- American Tire Distributors has launched the www.WheelEnvizio.com internet site to enable U.S. consumers to "envision" their vehicle with a new set of custom wheels. Using state-of-the- art graphics and advanced vehicle modeling technology, the Envizio website enables consumers to choose from hundreds of wheel styles that fit their specific vehicle. Envizio "digitally installs" the wheels on the image of their vehicle, allows the user to rotate the vehicle 360 degrees, select a paint color (OE and custom color choices), save a photo in the user's on-line garage, and even send an email of the image to a friend.

"Selecting a new set of custom wheels is a highly-involved process for a consumer," says Ron Sinclair, ATD's Vice President of Marketing. "WheelEnvizio.com provides a level of graphics and functionality unsurpassed in the industry to help consumers accurately envision the new wheels on their vehicle from all angles."

ATD has installed a dealer locator on the website to drive consumers to a local dealer with the expertise and equipment to service today's high performance tire and custom wheel consumer. The user enters their zip code and chooses a driving distance to access the dealer list.

"Envizio is another valuable tool ATD has developed to support our independent dealer network," said Sinclair. "We will use a number of marketing strategies to build awareness among high-potential wheel consumers and we expect this initiative to drive substantial business to our dealer partners."

ATD unveiled www.WheelEnvizio.com to over 110,000 consumers on September 16th and 17th at the 2006 NOPI Nationals Motorsports Show in Atlanta. ATD had eight kiosks running the website live on 37" flat panel screens along with merchandising their proprietary Drifz and ICW Racing custom wheel brands. Envizio was also the title sponsor of the NOPI Drifting Event in the Atlanta Motor Speedway.

About American Tire Distributors

American Tire Distributors is one of the nation's largest independent suppliers of tires and custom wheels to the replacement tire market. American Tire Distributors operates 73 distribution centers servicing 39 states. The company focuses on helping tire and wheel retail dealers compete with larger retailers by offering the most complete, coast-to-coast selection of tires, wheels and related products and value-added services. American Tire Distributors employs over 2,100 employees across its nationwide distribution center network, including 200 people in its Charlotte-area Field Support Center, distribution center and regional hub.