JEFF STAUFFER NAMED SENIOR VICE PRESIDENT FOR GLOBAL GROUP MARKETING AT AFFINIA

                                                   Sept. 28, 2006

 For Immediate Release

 


 
Contact: Scott Howat


 
Director of Corporate Communications

 
Affinia Group Inc.

 
(734) 827-5421

 

 

 

 

 

 

Jeff stauffer named senior vice president

for GLOBAL Group Marketing AT Affinia

 

Stauffer Responsible for Product and Brand Development and

Category Management for Affinia Global Aftermarket

 

 

            ANN ARBOR, Mich. (Sept. 28, 2006) - Affinia Group Inc., a
global leader in the on- and off-highway replacement parts and service
industry, has hired Jeff Stauffer to serve as Senior Vice President of
Global Group Marketing.  

            "Jeff comes to us with 30 years of experience in the
aftermarket, having worked with many of the industry's leading brands,"
said Terry R. McCormack, Affinia President and CEO. "His expertise in
category management, brand and product development and global business
is a perfect match for our plans.   

"As our operations people complete our global restructuring in 2007,
Jeff and his realigned marketing team will be aggressively implementing
category management with Affinia's channel partners," McCormack
continued.  "He brings with him a unique knowledge base covering every
facet of category management, all the way from primary research to
customer interface.  Jeff has a proven track record of applying science
to improve sales." 

Stauffer also will be responsible for product management, pricing
strategy, marketing, and stewardship of Affinia's brands on a global
basis, including WIX(r) filters, Raybestos(r) brand brakes, Spicer(r)
chassis components, Nakata(r), Quinton Hazell(r) and others.  He will
report to Jerry McCabe, Senior Vice President of Business Architecture.

 Prior to joining Affinia, Stauffer was Vice President of Marketing for
the Consumer Products Division of Old World Industries. In that position
he managed all aspects of product development and brand management for a
diverse portfolio of products, including PEAK Antifreeze and Mr. Clean
Auto Care.  Before moving to Old World in 1997, Stauffer had worked at
Moog Automotive/Cooper Industries for 13 years.  He began his career at
Tenneco Automotive in 1976.  His 30 years in the aftermarket also have
included extensive experience in sourcing, research, sports marketing,
public relations, advertising, as well as category management.

Stauffer is a board member of the Automotive Sales Council and has
served on the AAIA Marketing and Membership committees. He earned a
B.B.A. degree in Business Management and Accounting from Northwood
University, where he serves on the Board of Governors for Michigan and
the Automotive Aftermarket Advisory Council. 

 Affinia Group Inc. is a global leader in the on- and off-highway
replacement parts and service industry. In North America the Affinia
family of brands includes WIX(r) Filters, Raybestos(r) brand brakes and
Aimco(r) brake products, and McQuay-Norris(r) and Spicer(r) Chassis
parts. South American and European brands include Nakata(r), Urba(r) and
Quinton Hazell(r). Affinia has operations in 19 countries and more than
11,000 people dedicated to keeping the world's wheels turning. For more
information, visit www.affiniagroup.com <http://www.affiniagroup.com/> .

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