BRUCE REAU NAMED VICE PRESIDENT OF CATEGORY MANAGEMENT FOR AFFINIA UNDER VEHICLE GROUP

Sept. 27, 2006

For Immediate Release

 


Contact: Scott Howat


 
Director of Corporate Communications

 
Affinia Group Inc. 

 
(734) 827-5421

 

 

bruce reau named vice president OF category management for Affinia UNDER
VEHICLE Group 

 

Reau Responsible for all product and pricing strategy  

 

            ANN ARBOR, Mich. (Sept. 27, 2006) - Affinia Group Inc., a
global leader in the on- and off-highway replacement parts and service
industry, has hired Bruce M. Reau as Vice President of Category
Management for its Under Vehicle Group in McHenry, Illinois.  Reau will
report to Jeff Stauffer, Senior Vice President of Global Group
Marketing. 

"Bruce brings with him more than 25 years of aftermarket industry
experience in general management, sourcing, marketing and sales," said
Jerry McCabe, Senior Vice President of Business Architecture with
Affinia. "He is a hands-on manager with great people skills, and we know
he will provide tremendous leadership for our Under Vehicle Group in a
number of areas. Of course the primary focus for Bruce, and his
counterpart at our Under Hood Group, Dave McColley, will be category
management. 

"As our operations people are restructuring our global manufacturing
base in 2007, Bruce and his realigned marketing team will be
aggressively implementing category management with our Under Vehicle
Group channel partners," McCabe continued.  "His broad experience in
category management, product development, and global sourcing fits
perfectly with our plans to grow the brake and chassis categories for
our channel partners.  Putting Bruce together with our new Senior Vice
President of Global Group Marketing, Jeff Stauffer, we hope to take
category management to a new level in the aftermarket."

Prior to joining Affinia, Reau served as President of Pioneer Inc., a
supplier of engine and driveline products to retail, traditional and
specialty channels. At Pioneer he also held positions as vice president
of marketing, marketing manager, and western sales manager.  Before
joining Pioneer, Reau was with Valley Industries, where he served as
regional sales manager, national accounts manager and finally national
sales manager. 

Reau earned a B.A. degree in Marketing and Management from Northwood
University. He is a member of the Automotive Sales Council. 

 Affinia Group Inc. is a global leader in the on- and off-highway
replacement parts and service industry. In North America the Affinia
family of brands includes WIX(r) Filters, Raybestos(r) brand brakes and
Aimco(r) brake products, and McQuay-Norris(r) and Spicer(r) Chassis
parts. South American and European brands include Nakata(r), Urba(r) and
Quinton Hazell(r). Affinia has operations in 19 countries and more than
11,000 people dedicated to keeping the world's wheels turning. For more
information, visit www.affiniagroup.com <http://www.affiniagroup.com/> .

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