<b>Arkona Completes Integration and Certification with RouteOne</b>

SALT LAKE CITY--Arkona Inc. (OTCBB: ARKN), the leader in on-demand solutions for new car franchise, independent, and powersports dealerships, announced today that it has become an integration partner of RouteOne LLC, a joint venture between the captive finance arms of General Motors, Ford, DaimlerChrysler, and Toyota.

RouteOne creates a streamlined credit application process for automobile dealers and their customers. The RouteOne application enables dealers and their finance sources, including captives and independent lenders, to manage the credit application and consumer financing process online, all from a single desktop. The integration between Arkona and RouteOne will create a high level of efficiency for participating dealerships by eliminating the need to enter application data in multiple systems. The integration also powers a robust reporting suite. All of this is available at no incremental charge to Arkona and RouteOne customers.

“We provide dealers with a single access point to our ever-increasing network of lending sources, simplifying the automotive finance process,” said Mike Jurecki, RouteOne CEO. “Arkona’s momentum and quality image in the marketplace made integration an easy choice and a big win for a significant number of our dealer customers.”

“Having RouteOne integrated with the Arkona DMS addresses a critical need and helps streamline our F&I department where we process an average of 1,500 vehicles each month,” stated John Schomburg, CIO, Woodhouse Auto Family. “Arkona continues to push the edge by quickly and cleanly integrating their DMS with third-party products we have deemed necessary to our operations. The Arkona interface with RouteOne is used daily at our Ford dealership and we greatly anticipate having the same capability at our Chrysler dealership.”

Using RouteOne, Arkona dealers and their finance sources are better positioned to manage the complexities of their business. Currently, RouteOne offers approximately 21,500 dealerships access to 66 finance sources throughout North America.

“Many Arkona dealers have requested that we provide access to RouteOne’s web-based network. With RouteOne integration complete, Arkona dealers and their finance sources can easily exchange credit application and decision information in real-time,” stated Alan Rudd, CEO, Arkona. “In the busy dealer environment, finance sourcing response time is now minutes instead of hours and the status of outstanding credit applications can be quickly determined.”

The RouteOne integration is based on industry standard security and messaging requirements. This includes HTTP connectivity, security (SSL and digital signature), SOAP and STAR XML.

Dealers can arrange to activate the RouteOne integration by calling Arkona Sales at 800-429-3375 or via email at sales@Arkona.com

About RouteOne

RouteOne was formed in 2002 to create a more streamlined credit application process for automobile dealers and their customers. RouteOne also provides a single point of access for dealer credit applications to some of the largest auto lenders and banks in North America. RouteOne offers dealers a common platform for submitting credit application information to the multiple finance sources with which they do business. Automotive dealers and their finance sources can exchange credit application and credit decisions in near real-time using RouteOne's web-based network. More information is available at www.routeone.com.

About Arkona Inc.

Founded in 1996, Arkona is a public company and a leader in automotive management solutions. Arkona’s Dealer Management System also leads the market in technologically superior e-business solutions for automotive dealers that fully integrate back office systems with a retail Web presence. In this market Arkona is the premier Application Service Provider (ASP). For more information visit the Arkona Web site at www.Arkona.com

This release may contain forward-looking statements as well as historical information. Forward-looking statements, which are included in accordance with the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, may involve known or unknown risks, uncertainties and other factors that may cause the company’s actual results and performance in future periods to be materially different from any future results or performance suggested by the forward-looking statements in this release. Such forward-looking statements speak only as of the date of this release. The company expressly disclaims any obligation to update or revise any forward-looking statements found herein to reflect any changes in company expectations or results or any change in events.