Rhino Outdoor International to Appear on Money TV; Focus on Acquisitions, Consolidations and Growth

TORRANCE, Calif.--Sept. 21, 2006--Rhino Outdoor International, Inc. (OTCBB: RHOI), a business development company that acquires and consolidates outdoor activity based companies is pleased to announce that Rhino Outdoor International Chairman Walt Tatum will be interviewed on Money TV today. Money TV will broadcast the interview the week of September 25, 2006.

"Were delighted that Money TV will be interviewing the company and allowing us the opportunity to share with our investors, the financial community, and outdoor enthusiasts how were building the ROI brand, and what our vision for the future entails," stated Walt Tatum, Chairman of ROI Inc.

"This interview along with other media campaigns the company is currently preparing for are designed to inform and educate consumers, dealers, and the investment community on our brand strategies in the Outdoor Lifestyle Industry," stated Tatum.

In June the company completed acquisition of Rhino Off-Road Industries, the manufacturer of the Rhino Off-Road RTV(R). Visit www.rhino-offroad.com for more information about the line innovative line of off-road vehicles. The company also retains distribution rights in North America for the XBoard, a jet-powered surfboard manufactured by Aqua Xtremes. For more information on XBoard, visit www.newrhoi.com

ROI is focused on delivering high quality, proven products to the fast growing, cross-generational outdoor lifestyle marketplace. The company is striving to consolidate manufacturers of products such as the Rhino Off-Road RTV, the XBoard jetpowered surfboard, and now, the unique RV's manufactured by GWV, and to build effective sales channels for distribution. For more information on ROI, visit www.RhinoBrands.com.

Cautionary Statement for the Purpose of the Safe Harbor Provisions of the Private Securities Litigation Reform Act of 1995: Forward-looking statements in this news release are made under the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Certain important factors could cause results to differ materially from those anticipated by the forward-looking statements, including the impact of changed economic or business conditions, the impact of competition, the success of existing and new product releases, the management of our growth, other risk factors inherent in the outdoor recreation, internet, and media industries and other factors discussed from time to time in reports filed by the company with the Securities and Exchange Commission.