PR Newswire Named Official News Service Provider for the 2007 Chicago Auto Show - Video and Photos Available
Agreement Unites One of North America's Largest Auto Shows with A Global Leader in News Distribution
NEW YORK, Sept. 20 -- PR Newswire announced today that it has been named the official news service provider for the 2007 Chicago Auto Show.
To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/chicagoautoshow/25340/
Scheduled for February 7-18, 2007, the 2007 Chicago Auto Show will mark the 99th edition of this prestigious industry event, which is recognized as one of the largest auto shows in North America. As its official news service, PR Newswire will manage the dissemination of all news releases issued by the Chicago Auto Show as well as provide text and multimedia production and distribution services to the exhibitors at the event.
"The Chicago Auto Show is a huge news making event. As such, it is vitally important for exhibitors, many of which utilize the occasion to unveil important product and design strategies, to have a global newswire that provides timely, widespread distribution to thousands of media outlets around the world," remarked Dave Armon, chief operating officer, PR Newswire. "As the official news service for the 2007 Chicago Auto Show, PR Newswire ensures this unparalleled level of communication, while offering companies the ability to enrich their news by incorporating digital, audio and video content."
As part of its offering to the Chicago Auto Show, PR Newswire will create an online news center exclusively for the 2007 show on PR Newswire's homepage -- http://www.prnewswire.com/. This site will be available to the general public and will be accessible via PR Newswire's media-only website, PR Newswire for Journalists. All news disseminated by PR Newswire will also be automatically uploaded to the Chicago Auto Show's official website -- http://www.chicagoautoshow.com/ -- under the Media Center section.
Further, all exhibitors that distribute releases via PR Newswire's premium newsline, US1, will receive search engine optimization at no additional charge. This service optimizes news releases for greater search engine exposure, ensuring that the announcement will appear at the top of search queries related to the company and the automotive industry.
Exhibitors will also benefit from services provided by PR Newswire's broadcast and multimedia subsidiary, MultiVu. MultiVu will offer a full suite of services, including SMTs, VNRs, ANRs and Multimedia News Releases (MNRs), a comprehensive communications tool delivered via the Internet that combines text, graphics, logos, hyperlinks and streaming video. A special Auto Show Assistance Desk is available to expedite these requests.
Terry D'Arcy, 2007 auto show chairman, remarked, "The Chicago Auto Show is proud to again welcome PR Newswire as its Official Wire Service Provider. The nation's most influential consumer auto show staged in its largest convention center deserves to be teamed with the most prestigious and effective news dissemination organization."
Journalists can register to receive news releases from Chicago Auto Show exhibitors pushed via email by registering with PR Newswire for Journalists, or by emailing mediaservices@prnewswire.com.
About the Chicago Automobile Trade Association
Now in its 102nd year, the Chicago Automobile Trade Association (CATA) is the nation's oldest and largest metropolitan dealer organization. The CATA is comprised of more than 650 franchised new-car dealers and allied members, employing 56,000 people in the metropolitan area.
CATA dealerships contribute to the state, county and city tax bases with gross receipts in excess of $16.5 billion in new car sales; $26 billion in new and used vehicles, parts and service.
The association's mission is to promote and maintain honesty and dependability; employ truth and accuracy in dealer advertising; strive to constantly improve business methods and ethics; and maintain fair competition to serve both dealer and customer. The organization has produced the world-famous Chicago Auto Show since 1935.
About PR Newswire
Now in its 52nd year, PR Newswire Association LLC (http://www.prnewswire.com/) provides electronic news and information distribution, targeting, monitoring and measurement and broadcast services on behalf of some 30,000 corporate, government, association, labor, non-profit, small business and other customers worldwide. Using PR Newswire, these organizations reach a variety of critical audiences including the news media, the investment community, government and business-to-business decision-makers, consumers and the general public with their up-to-the-minute, full-text news developments.
Established in 1954, PR Newswire has offices in 11 countries and routinely sends its customers' news to outlets in 135 countries and in more than 40 languages. Utilizing the latest in communications technology, PR Newswire content is considered a mainstay among news reporters, investors and individuals who seek breaking news from the source. PR Newswire's leading services include ProfNet Experts(SM), eWatch(TM), MEDIAtlas(TM), Search Engine Optimization, MediaRoom, MediaSense(TM) and MultiVu(TM). PR Newswire is a subsidiary of United Business Media plc of London.
Contact Info Rachel Meranus Director, Public Relations PR Newswire 212.282.1929 Direct rachel.meranus@prnewswire.com Paul Brian Director of Communications Chicago Automobile Trade Association Chicago Auto Show 630-424-6069 Direct paulbrian@aol.comVideo: http://www.prnewswire.com/mnr/chicagoautoshow/25340