Pro Stock favorite Enders 'Revives' championship chase with new sponsor

DALLAS (Sept. 20) -- It didn't take second-year Pro Stock superstar Erica Enders long to secure a major sponsor for her new racing operation, signing food, nutrition, and beverage company Revive USA as the primary backer of her Dodge Stratus R/T for the remainder of the season with a three-year option. The team will debut its' new Revive USA Dodge Stratus R/T at this weekend's 21st annual O'Reilly NHRA Fall Nationals in Dallas.

Enders purchased the assets of the red Mopar SRT from Don Schumacher at the conclusion of the Mac Tools U.S. Nationals and inked a deal with Revive 10 days later. Founded in the spring of 2006 by CEO Bruce Badgett, this will mark Revive USA's first foray into drag racing. However, they've already experienced the marketing power of motorsports having backed Indy Racing League driver Vitor Meira and Panther Racing for the second half of the '06 season.

"The first drag race I ever attended was the U.S. Nationals in Indy earlier this month and I was sold on the sport and Erica Enders immediately," Badgett said. "Erica is the perfect face for our marketing efforts and her rabid fan base matches our target demographic. In fact, the NHRA fan is a great group of people for Revive -- they're outgoing sports fanatics who support their heroes as well as any other target group we've studied. Weā€™ve had a great start in racing with the IRL fans and weā€™ll continue to foster those relationships.

"When you combine the NHRA fan with Enders Racing's proven ability to deliver the business activation required to generate a return on our investment, the decision was easy. We studied dozens of teams and celebrities and concluded this team offers the best combination of presence and business experience anywhere in motorsports.

"In our opinion, NHRA drag racing is on a very impressive upward trend and we just don't see it slowing down any time soon. We're excited to jump on for the ride, especially with someone we consider to be one of the future all-stars of the sport. Erica is very special on and off the track."

An instant fan favorite when she turned professional, Enders began her career in the NHRA's Junior Drag Racing Series, where she won 37 races and five national events, while being named Driver of the Year in 1995. She's also successfully competed in Super Comp and Super Gas and is licensed to drive Top Alcohol Funny Car, Top Sportsman, and Top Dragster.

Enders was named NHRA's Sportsman Rookie of the Year and Division 4's Rookie of the Year in 2000, and was a finalist for Professional Rookie of the Year in 2005.

Her soaring popularity is a direct result of the Disney Channel motion picture about her and her sister Courtney's journey through the sport's ever-expanding Junior Dragster ranks entitled Right On Track. The movie, which is still in heavy rotation on the Disney Channel despite being released in 2003, turned out to be its most viewed movie of all-time with an audience of more than 65 million people.

The non-stop line of fans in Indy, many of them adolescents and teenagers, helped Revive executives see the power of teaming with Enders and the NHRA, but they were also impressed by Erica's racing credentials. In just 25 national event starts as a professional, Erica holds every record in the class for female participants, including most elimination-round wins, most final-round appearances, and most low qualifying efforts.

"The next thing on the list for us to accomplish is getting a win and I'm so excited it will be with Revive USA on my racecar," Erica said. "I've known (Revive Vice President of Marketing) Alan Litvak for years and I'm honored that he thought enough of me to get Revive on board with us. The timing of this was perfect and we're totally pumped about the future. Everyone knows sponsorship is the key to success so we feel we've cleared a big hurdle. Now we can concentrate on winning races and selling their great products."

Based in Dallas, Revive USA's food, nutrition, and beverage products were developed by two of the preeminent scientists in the field of science and nutrition, whose combined experience spans more than 70 years. Revive-USA provides great tasting nutritional products for consumers and athletes alike to give them energy in their daily regime.

Their product line includes "Pure Energy" energy drinks, "Power Quench" re-hydration products, and "Star Bars" protein snacks. Revive-USA has just opened up their first national markets in Texas, Florida, Georgia, Oklahoma, and Louisiana. For more information visit www.Revive-USA.com.

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MEDIA NOTE: For more information on Erica Enders or Revive USA, contact Don Armstrong at 713-202-4849.

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