5square.com Adds New Unsold Prospect Tool to Web-Based Sales Process Software; Helps Auto Dealers Capture Lost Sales

WESTLAKE VILLAGE, Calif.--Sept. 18, 2006--5square.com, which delivers a completely integrated sales system for retail automotive, today released a new Unsold Prospect Tool. The new feature is built right into the overall 5square.com Web-based system. It automatically shows dealers and sales managers every lot visit that did not result in a purchase, so they can ensure strong follow-up with these high-probability sales opportunities.

A recent 5square.com study, based on tracking and analyzing 45,000 leads over five months, found that only 21% of unsold prospects were followed up in less than 24 hours. Over 50% received no follow-up at all, even though these prospects are a dealership's single strongest opportunity. The study also found that the likelihood of closing an unsold prospect is cut in half when follow-up is delayed more than 48 hours. The new Unsold Prospect Tool shows dealers exactly what follow-up is needed, makes it happen fast, and helps capture these sales opportunities.

On average, 80% of prospects leave a dealership without making a purchase. The majority do end up buying -- somewhere else. Dealerships testing the new Unsold Prospect Tool have brought 27% of these unsold prospects back into their stores, and then closed 52% of them. The new tool displays the prospect, the vehicle of interest, the salesperson, the reason the prospect left the store, and current and planned follow-up. It helps managers focus sales consultants on the deals that are most likely to close, since unsold buyers are a high-probability close, as long as follow-up is timely.

"There's a compelling case for following up on unsold prospects. They've already demonstrated a strong interest in the dealership and told you what they want. Most importantly, those prospects will buy - from someone. Our new tool helps dealers make sure that someone is their dealership," commented Yuri Pikover, 5square.com CEO.

Aloia's Folsom Lake Nissan, near Sacramento, California, has been piloting the tool. Since they started using it they've pulled a quarter of their unsold prospects back in, and sold half of them. Dealer Greg Aloia said, "It puts all the information right in front of you. Without this system I'd have to search through the write-up log and then go into the DMS to pull up the data on any lost opportunities. That would take at least a couple of hours and I still wouldn't have a complete picture. 5square.com gives me everything in a couple of seconds. I get the make and model they were looking at, comments about why they didn't buy, and what my team is doing about it. It completely guides the process of follow-up and makes it easy for the team."

About 5square.com

Based in Westlake Village, CA, 5square.com brings together a unique partnership of world-class experts in software and retail automotive. The company does two things, both of them Web-based.

It delivers completely integrated sales process software. Everything it takes to sell a car: lead management, CRM, showroom control, desking, F&I, inventory, and customer marketing campaigns. It guides the whole sales team on every lead and every deal, enforcing the dealer's sales process. The result is more units, higher gross per unit, and higher CSI / SSI scores.

And, it takes the data from the sales process -- data that no other vendor in the world can give the dealer -- and automatically analyzes it. 5square.com Dealership Analytics gives the dealer the information to rapidly increase variable ops profits.

By bringing together CRM, showroom activity, and DMS, 5square.com builds a complete understanding of the dealership's sales practices and results. It integrates easily with both ADP and R&R DMS systems.

For more information, visit www.5square.com, call 877-577-8273, or email dhill@5square.com.