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Toyota Sets High Goals for New Tundra


PHOTO (select to view enlarged photo)
Jim Press, president and coo, Toyota Motor Sales, U.S.A., Inc., shows off the all-new 2007 Toyota Tundra full-size pickup truck to the media at the Chicago Auto Show.

Washington DC September 15, 2006; The AIADA newsletter reported that Toyota expects to sharply increase its share of the big pickup truck market with the launch of the newly redesigned 2007 Tundra.

"We're looking to double volumes and penetration," said Don Esmond, senior vice president of automotive operations at Toyota Motor Sales USA. "We're focusing on about 200,000 [Tundra sales] next year, which would give us about 10 percent market share, and we'd grow from there." So far this year, Tundra sales account for 7 percent of the total U.S. full-size pickup truck segment.

Toyota dealers in the U.S. have invested $1 billion in their facilities over the past three years in order to expand showrooms and service bays to accommodate the next Tundra. They are expected to spend another $2 billion over the next two years, reports The Detroit News.