Toyota to Conduct Autumn Traffic Safety Campaign

Tokyo, Japan, Sept. 14, 2006 - (JCN Newswire) - Toyota Motor Corporation announced today that, along with a total of 430 other companies, including vehicle dealers, logistics systems and forklift dealers, parts distributors and rental/lease dealers, it will conduct the autumn Toyota Traffic Safety Campaign from September 21 to October 31, in response to Japan's autumn Nationwide Traffic Safety Campaign (which runs from September 21 to 30).

This year's autumn campaign's main themes are "promoting the use of rear-seat seatbelts", carried over from the spring campaign, and "traffic safety for the elderly", which aims to reduce traffic accidents involving the elderly and has become an issue in recent years.

Specifically, the campaign will involve the distribution of approximately 780,000 copies of an educational leaflet, created in line with the main themes, to customers purchasing new vehicles or related products. At dealer outlets TMC will also display educational posters produced by the Japan Automobile Manufacturers Association (JAMA) for its own traffic safety campaign.

Details of the autumn Toyota Traffic Safety Campaign

1) Distribution of educational leaflets

Main points:          Using rear-seat seatbelts and protecting elderly
pedestrians
Recipients:           Drivers
Distribution:         Via vehicle dealers, parts distributors and
rental/
                      lease dealers nationwide
Number of copies:     Approximately 780,000
Distribution period:  September 21 to October 31
2) Display of educational posters produced by JAMA


Main points:          "Use rear-seat seatbelts and do not forget to use
child
                      restraint systems." and "Promptly turn on your
headlights 
                      in the early evening."
Intended audience:    Drivers and passengers 
Display locations:    Vehicle dealers, parts distributors, rental/lease
dealers 
                      and logistics systems and forklift dealers
nationwide
                      (approximately 7,500 locations) 
Display period:       September 21 to October 31
For Reference From September 26 to October 2, posters calling on people
to wear rear-seat seatbelts will be displayed at JR Nagoya Station to
strengthen traffic safety education activities.