Lotus Cars USA Appoints New Ad Agency
Duluth, GA – September 12, 2006 -- Lotus Cars USA, Inc. announced today the selection of award-winning Los Angeles based advertising agency, e2amp, inc. as their new advertising and promotion agency. e2amp will be responsible for working with Lotus in the United States and Canada to develop new brand communications and product advertising campaigns. In addition to national advertising, e2amp has been given the responsibility for developing local and regional marketing, advertising and promotional programs with authorized Lotus dealers.
Bob Braner, President and CEO of Lotus Cars USA, said, “We at Lotus are very pleased with this new association. e2amp are not only extremely creative, but are committed to working with us at the ground level in support of our dealers efforts to generate new exposure and awareness of the Lotus brand, as well as building traffic to effect increased sales of our unique sports cars.”
e2amp Director of New Business/Brand Strategy, Brian Newberry stated, “We at e2amp are very excited about this amazing opportunity to work with Lotus Cars USA. We have so much incredible material to work with to create new campaigns for such a Sports-Exotic brand. From Lotus’ unique successes in Formula 1, Indycar and at Le Mans to its wonderfully cool customer base, we regard Lotus as being at the very forefront of desirable automotive fashion”.
“Our agency has had tremendous success in using lifestyle and entertainment marketing to drive sales for companies like JVC Mobile Entertainment. We expect to use our relationships with music, action sports, fashion and celebrities and their industries to capture the lifestyle of the Lotus buyer and to drive awareness and traffic to Lotus dealers across North America,” said John C. Anderson, CEO of e2amp, inc.
e2amp inc., with its diverse roster of clients, has won many awards for its lifestyle-oriented advertising campaigns for companies like JVC Company of America, and entertainment companies including Buena Vista Home Entertainment (Disney), Warner Bros, Lions Gate Entertainment and Universal Television. In addition, e2amp has extensive experience in working at the retail level for companies like JVC, Samsung and Sony Electronics in launching high-end lifestyle products such as HDTV, Digital Satellite Systems and Home Theater Systems. Best known for their work in the entertainment industry and merging entertainment and corporate interests, e2amp is expected to bring celebrity presence and product placement opportunities to Lotus as an integral part of their advertising and promotion efforts.