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2007 Motorcycle SUPERSHOW

                                                           FOR IMMEDIATE
RELEASE
 
Motorcycle Heaven on Earth at
2007 SUPERSHOW January 5th-7th!  
 
Wednesday, September 6, 2006 (Toronto) - The 2007 North American
International Motorcycle SUPERSHOW, presented by Dalton Timmis
Insurance, has reorganized its 425,000 square foot floor plan to
incorporate five new focused Motorcycle 'Themes'. This new design will
help show-goers navigate through North America's largest motorcycle
show, held at the Toronto International Centre, January 5-7th, 2007.
 
Hall 1 and 2 are designated the Touring and Cruiser Halls, featuring the
Riders Marketplace, with vendors selling everything from helmets and
leathers to GPS systems and sidecars. This area is also the meeting
place for touring and cruiser enthusiasts, incorporating displays from
clubs and associations and a new Touring & Cruiser Stage with ongoing
seminars, travel presentations and the MAX Awards for Riders.
 
Hall 3 and 3A take centre stage as the Main Industry Showcase Halls,
focusing on the new 2007 motorcycle models, new product unveilings, all
the latest aftermarket products and gear and an unequalled
representation of Dealer displays. The Humber Rider Academy is central
to Hall 3 and welcomes new riders as well as experienced riders to take
part in their seminars all weekend long. Hall 3 is the main entrance to
the SUPERSHOW and a great place to start your tour. 
 
Hall 4 is the new Racing and Performance Hall, presented by Lucas Oils,
with all things related to sport bikes and off-road bikes and the people
who ride or race them. With features such as: the Joe Rocket Racers
Stage; MX 'Stars of the Future' display; racing clubs, associations and
racetracks; the MAX Awards for Racers; and Racer interview and autograph
sessions.  Hall 4 will make for an exciting weekend for race fans or
riders shopping for high performance equipment. 
 
Hall 4A becomes the Vintage and Classic Hall with the Canadian
Motorcycle Heritage Museum's major exhibit showcasing the 'History of
the Motorcycle', with bikes representing the evolution of the motorcycle
through the past 100 years. From Ariels and BMW's to Vincents and
Zundapp's, and many surprises in between, there will be something for
every vintage enthusiast in Hall 4A, including vintage and marque clubs,
individual showbikes as well as vendors specializing in vintage and
classic parts and services.
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Hall 5, the latest addition to the SUPERSHOW's floor plan, is the new
and much anticipated Custom and Chopper Hall. Custom bikes from all over
North America compete for a $50,000 jackpot and the top prize in the
Canada Cup Championships. Legendary chopper builder, Ron Finch, is a
special guest in Hall 5 along, with Speed TV's Michele Smith. Special
features include the Wheels Through Time Museum's Legendary Hillclimbers
Display and the new Canada Cup Show Stage with fashion shows and live
bands. Show visitors can enter the exhibit at the new Hall 5 entrance
and head directly down Main Street to see the hottest customs, meet the
builders, and shop with suppliers of all products related to
customizing, before visiting the other six halls.
 
Established in 1976, the SUPERSHOW is North America's largest motorcycle
show. Produced by Bar Hodgson Productions Inc, the SUPERSHOW, known as
'The Big One by the Airport', is dedicated to presenting the finest the
motorcycle industry has to offer for every type of motorcycle
enthusiast.
 
Show Dates:                     Friday, January 5th - Sunday, January
7th, 2007
Location:                           International Centre, 6900 Airport
Road, Mississauga
Hours:                               Friday & Saturday - 10am - 10pm
                                          Sunday - 10am - 6pm
Parking:                             Free parking for more than 7,000
vehicles
General Info:                      (905) 655-5403 or
info@supershowevents.com
Website:                            www.supershowevents.com
<http://www.supershowevents.com/>   
 
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NB: Photos available upon request
 
Media contact:
Dani Stern
DS Publicity Group/Public Relations
Tel: (416) 368-1985, Fax: (416) 368-2009
E-mail:  dani@dspublicitygroup.com