Genex-Designed Inside Your Scion CD Recognized as One of Best in Interactive for 2006; Scion's Interactive Owner's Guide Inside Your Scion to Be Featured in an Upcoming Issue of Communication Arts Magazine as One of the Best in Interactive Design

LOS ANGELES--Sept. 5, 2006--The Genex-designed Interactive owner's guide for all three Scion models, Inside Your Scion, has been selected to be profiled in the September/October issue of Communication Arts Magazine as one of the best contributions to Interactive media in 2006.

The project was originally developed in response to a somewhat surprising challenge: many new owners simply didn't understand how certain features or Scion accessories worked or, in some cases, what their functions were.

Executive creative director of the project, Davis Glaze, details the methodology behind the disc's design, "The solution was to create a detailed CD-ROM 'supplement' to the typical owner's manual that focused on explaining each car's most problematic features. Placed in each vehicle at the port, the application was designed to be highly scalable and modular so new content could be easily rolled out with subsequent versions. The CD also reflects Scion's edgy, urban-brand personality and is engaging enough to keep viewers interested."

Selected by a nationally representative panel of distinguished programmers, interface designers and creative directors, project summaries of all winning entries will be published in the September/October Interactive Annual issue of Communication Arts and on their Web site. Over 70,000 copies of the magazine will be distributed worldwide.

Communication Arts Interactive Annual 12

The Interactive Design Competition has been hailed as one of the most prestigious awards for interactive media in the nation. Any interactive project created for digital distribution on the World Wide Web, CD-ROM, interactive kiosk or handheld device is eligible for entry.

Genex

Founded in 1995, Genex designs, builds, and deploys powerful interactive solutions for clients in a variety of industries. Genex is Southern California's largest independent interactive agency and now ranks among the top 50 Interactive agencies in the nation, according to AdWeek and Advertising Age Magazines.

To learn more about Genex and the creative vision behind Inside Your Scion, visit: www.genex.com.