New 5square.com Software Targets Auto Dealership Closing Ratios

WESTLAKE VILLAGE, Calif.--Sept. 5, 2006--After three years of testing and development, 5square.com today released completely integrated software that manages the entire process of selling a car. The Web-based system automates every part of the sales process, including lead management, CRM, showroom control, desking, F&I, inventory, customer marketing campaigns, and dealership analytics. It guides the whole sales team on every lead and every deal, improving sales processes, customer satisfaction, and closing ratios. It integrates easily with both ADP and Reynolds and Reynolds DMS systems.

NADA statistics show that the average dealer spent $571 in 2005 on advertising and lead generation for each new vehicle sold. This investment dwarfs the cost of all management systems combined -- DMS, CRM, Desking, F&I, etc. -- and makes every prospect a precious opportunity. "How the dealership manages its leads and its sales process determines whether this investment is a gusher or a dry hole. Effective follow-up will substantially increase sales. 5square.com provides the tools to make this happen," commented Yuri Pikover, 5square.com chairman and CEO.

5square.com integrates the entire sales process and has demonstrated consistent results in improving customer satisfaction, closing ratios, and gross. A recent five-month study of eight pilot dealerships produced a 21% increase in closing rates, equal to 34 additional units per month per dealership.

According to John Anderson of the California-based John Anderson Group (which includes one of the largest Honda dealerships in the world), 5square.com's structured sales process and improved follow-up help sell more cars and improve closing ratios: "We're capturing more than 90% of the ups, as opposed to 50% with CRM only software. Salespeople are happy to log an up because it guarantees them protection on the deal. And it's so easy that it just becomes part of the normal sales process."

5square provides end-to-end sales process management and analysis: from lead management, to lot visit, to negotiation, to closing, to F&I. By capturing and comparing CRM and showroom activity, it builds a complete understanding of the dealership's sales practices and results. Nothing is ever re-keyed, and everything is easily available at each step of the process, often cutting transaction time in half. The system also cuts marketing costs by automating follow-up and other tasks.

The system includes:

-- Comprehensive Internet lead management

-- Customer relationship management

-- Showroom control including walk-up and phone-up integration

-- Fully featured desking, including real-time integration with services such as Kelley Blue Book, Credco, CARFAX, and others

-- Flexible menu-based F&I tools

-- Complete inventory management

-- Marketing campaign tools

-- Unique dealership analytics that give managers instant access to every aspect of the dealership

About 5square

Based in Westlake Village, CA, 5square.com was formed as a unique partnership of world-class experts in software and automotive retail. The company provides end-to-end sales process management and analysis for car dealers: lead management, lot visits, negotiation, closing, and F&I. By capturing and comparing CRM and showroom activity, the system builds a complete understanding of the dealership's sales practices and results.

For more information, visit www.5square.com, call 877-577-8273, or email dhill@5square.com.