Mighty! Thrifty!: Technology Advances Create Opportunity for Diesel Performance Parts Distributors and Retailers

DIAMOND BAR, Calif., Sept. 5 -- They're powering street trucks running quarter-mile times under 9 seconds. They power Opel's Ecospeedster GT, producing an astounding 113+ mpg and a top speed of 155+ mph. Audi conquered Le Mans with them, another just ripped through Bonneville at 325 mph, and there are several national race sanctioning bodies dedicated solely to them.

Diesels have come a long way, and they're opening doors of opportunity for specialty equipment sellers. Today's diesel engine offers race-proven performance AND exceptional fuel economy, thanks to technological advances from both the original equipment manufacturers (OEMs) and the aftermarket.

This revolutionary powerhouse is starting to look mighty good to a large cross section of inspired people. In fact, J.D. Power and Associates predict that diesel sales in the U.S. will triple in the next 10 years, accounting for more than a 10% share (approximately 2 million new vehicle sales annually) in the light vehicle and truck marketplaces.

Currently, over 50% of diesel owners have performance exhausts, upgraded air intakes, performance chips/computers, performance wheels and tires, and tinted windows. 35% of the remaining diesel owners plan to buy these items, not counting all of the other diesel products available. The market is huge and the potential is even bigger.

Ford, Daimler-Chrysler, GM, VW/Audi, Honda, Toyota and Hyundai plan to introduce quiet and quick, fuel efficient diesel models for their 2008 and 2009 model years that will beat all emission standards, delivering up to 60-miles per gallon.

Emission standards are changing too, with low-sulfur fuels mandated by 2010, giving the aftermarket opportunities for retro-fits and upgrades. California requires these low-sulfur fuels by September, 2006.

The revolution is on. It's trucking down the road and is in high gear.

The SEMA Show has exhibitors, specializing in diesel technologies, like ATS Diesel Performance, Banks Power, Edge Products, Garrett, MBRP Inc., TTS Inc., and many more. They're your best bet for finding diesel-related performance products -- products that your customers will be buying. Plus exhibitors' technical and marketing experts will give you the latest installation techniques and sales strategies to help you capitalize on the potential of this emerging trend.

To pre-register, http://clickthrough.semanews.com/CT000672010TM5ODQA.HTML. If you've already pre-registered, book your hotel by September 29 and save, http://clickthrough.semanews.com/CT00067202OTM5ODQA.HTML.

  SEMA Show 2006, October 31 - November 3
  Las Vegas Convention Center
  www.SEMAshow.com