NeoMedia Rebrands its Auto Aftermarket Business Unit as 'AutoXperience'; New Name Reflects Technologically Advanced Products and Services

FORT MYERS, Fla.--Sept. 5, 2006--NeoMedia Technologies, Inc. (OTC BB: NEOM), today announced the rebranding of its automotive aftermarket business unit as "AutoXperience(TM)" (www.autoxperience.com) to reflect the one-of-a-kind array of products and services it now offers in the U.S., Canada, and overseas.

Previously called NeoMedia Micro Paint Repair, AutoXperience is an international developer, supplier and trainer to automotive aftermarket service providers, offering a comprehensive line of technologically advanced automotive rejuvenation and preservation products, processes and systems, including its flagship offering, NeoMedia Micro Paint Repair products and services.

"Micro Paint Repair remains an important brand in our offerings," said Paul Grzebielucha, vice president and general manager of the NeoMedia business unit. "Right now, we have grown in the auto aftermarket business to a full line of auto rejuvenation products and services: in other words, we are in the business of making cars look like new again!"

The newly named AutoXperience, Mr. Grzebielucha said, is focused on quality, efficiency, safety and environmentally sound advanced products and technologies.

"We deliver expert solutions and a unique experience to customers through our licensees and our company-owned and operated facilities in Fort Myers and Calgary, Canada," he said.

NeoMedia is currently marketing AutoXperience licenses worldwide, including China, offering operators of car washes, repair centers and auto aftermarket shops an opportunity to expand their businesses and service offerings. NeoMedia's high-end retail facilities in Fort Myers and Calgary double as retail and training centers, and are equipped with advanced assembly line techniques to offer state-of-the-art business practices and live demonstrations of all proprietary AutoXperience products and services.

"We are working to establish AutoXperience as 'the trusted worldwide brand' in the huge worldwide automotive aftermarket industry," Mr. Grzebielucha said. "This is a natural and evolutionary step in our plan to become a leader in the auto rejuvenation market. There is a great need for a one-stop trusted solutions provider in this industry, and our goal is to be that company."

Full Line of Cosmetic and Aesthetic Services and Products

AutoXperience also features an array of products and services designed to attract consumers and be profit producers for licensees, including:

-- NeoMedia Micro Paint Repair - its flagship product, providing fast, flawless and permanent spot repair, free of harmful isoyanates and with no paint booth needed. Micro Paint Repair delivers superior OEM color match on any vehicle . . . a faster repair at lower costs, meaning greater profits and higher turnover for AutoXperience center owners;

-- Clear Coat Rejuvenation - unlike anything available on the market! Not a wax or a surface coat, it actually reflows, rejuvenates and resurfaces the clear coat in the same amount of time it takes to wax a vehicle. AutoXperience center owners can bring back a show-floor shine and make their customers' cars look new again;

-- Headlight Rejuvenation. Cloudy headlights not only look bad, said Mr. Grzebielucha, "they also are hazardous in night driving conditions." AutoXperience can make them look new again in just minutes with its new headlight rejuvenation product;

-- RV Rejuvenation and Paint Sealants. These products are designed specifically to repair and protect the expensive finishes on recreation vehicles by reflowing the Clearcoat and providing sealant protection for one year, and

-- Other proprietary products and services, including odor removal, paintless dent repair, chip repair, windshields, interiors, shop equipment.

About AutoXperience

AutoXperience (www.AutoXperience.com) is an international developer, supplier and trainer to the automotive aftermarket, offering a comprehensive line of technologically advanced automotive rejuvenation and preservation products, processes and systems. Formerly known as NeoMedia Micro Paint Repair, AutoXperience focuses on quality, efficiency, innovativeness and environmentally sound products and technologies so that our clients can deliver expert solutions and a positive experience to the automobile owner.

About NeoMedia Technologies, Inc.

NeoMedia Technologies, Inc. (www.neom.com, OTC BB: NEOM) is a diversified global company offering leading edge, technologically advanced products and solutions to its clients developed out of market-identified needs. From mobile marketing to telecom services to auto rejuvenation, NeoMedia delivers powerful end-to-end solutions for companies and consumers built upon its solid family of patented products and processes, and management experience and expertise.

This press release contains forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. With the exception of historical information contained herein, the matters discussed in this press release involve risk and uncertainties. Actual results could differ materially from those expressed in any forward-looking statement.

AutoXperience is a trademark of NeoMedia Technologies, Inc. Other trademarks are properties of their respective owners.