Subaru and Nordica Expand and Extend Partnership

CHERRY HILL, N.J., Sept. 1 -- Subaru of America, Inc. and Nordica USA announced the expansion and extension of their corporate partnership. The agreement designates Subaru as the "Official Vehicle of Nordica," and Nordica as the "Official Ski and Boot of Subaru" through 2009. The new agreement is based on the brands' successful three-year partnership.

"Over the past 3 seasons, we have grown a very productive relationship with Subaru," said Andy Knittle, CEO of Nordica USA. "We have expanded the scope of our on-snow promotional grassroots efforts and this new agreement will set the stage for continued consumer event growth."

"Subaru has a very long history of supporting snow sports," said Tim Mahoney, Senior Vice President and Chief Marketing Officer, Subaru of America, Inc. "Our strategic partnership with Nordica demonstrates our clear commitment to the sport, the organization and ultimately to the active lifestyles so many of our customers avidly enjoy."

The new agreement is highlighted by the continuation of the very successful Subaru-Nordica Service Team, Nordica's continued support of the Subaru Master the Mountain tour, and extension of co-branding to the Nordica sales force that will allow for co-marketing in every ski market in the USA.

For additional information about the Subaru Master the Mountain program and other active lifestyle events visit: http://www.outdoorlife.subaru.com/. For additional information regarding Subaru please visit http://www.media.subaru.com/.

About Nordica USA

Nordica USA has been the country's premier winter sporting goods supplier for over 50 years. Founded 1938 in Italy, Nordica soon became the World's leading ski boot producer. Nordica USA is currently a leading equipment supplier to the United States Ski Team as well as the Professional Ski Instructors of America. Nordica USA is a subsidiary of Nordica SpA and is located in West Lebanon, NH.

About Subaru of America, Inc.

Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of nearly 600 dealers across the United States. Subaru makes the best-selling All-Wheel Drive car sold in America based on R.L. Polk & Co. new vehicle retail registration statistics calendar year-end 2005. For additional information visit http://www.subaru.com/.