New NASCAR-Themed Reality Series Reality Racing - The Rookie Challenge

Company Teams Up With Sports Promotion and Television Veterans Patrick and Lee Schaefer to Produce and Distribute 13 One-Hour Episodes

LOS ANGELES and BOCA RATON, Fla., Aug. 31 -- Leading Hollywood producer and distributor Cinamour Entertainment has entered into a joint venture with Reality Racing (OTC Pink Sheets: RRCG) principals Patrick and Lee Schaefer to co-produce Reality Racing - The Rookie Challenge, it was announced by Cinamour Entertainment CEO Glen Hartford and Reality Racing President Lee Schaefer. Cinamour Entertainment will also handle the worldwide distribution of the one-hour x 13-episode series.

"We are thrilled to be involved in both the production and distribution of Reality Racing - The Rookie Challenge," said Hartford, who will serve as an Executive Producer on the series along with the President of Cinamour Entertainment, Daniel Toll and Reality Racing's CEO, Patrick Schaefer. "This show fills a void in the world of reality programming... It is NASCAR(R) meets American Idol."

Reality Racing - The Rookie Challenge combines the action, excitement and dreams of stock car racing with the drama, personalities and conflicts of reality television. Reality Racing offers total amateurs a chance to put their dreams on the starting line... in professional stockcars. The winner of Reality Racing - The Rookie Challenge will be awarded the opportunity to drive in a NASCAR(R) sanctioned race, a championship ring, cash, valuable prizes and surprises.

In the coming months Reality Racing will begin touring the country in a national contestant search (the dates and locations will be announced soon). The 15 most qualified male and female finalists will face weekly challenges and races which will be judged by a panel consisting of some of racings biggest legends, including Bobby Allison. Areas of judging will include, but not limited to: raw talent, on-camera appearance and personality, experience, overall desire and on-the-track racing abilities.

"Given the popularity of NASCAR(R) racing, and the fact that 75 million Americans consider themselves to be racing fans, it was a natural fit to develop programming to cater to this huge audience," said Lee Schaefer, President of Reality Racing. "Viewers will get to follow our contestants and watch them as they progress from amateur drivers to, for one lucky person, a professional stock car racer in a NASCAR(R)-sanctioned event."

CEO of Reality Racing, Patrick Schaefer, is a 25-year veteran of sports promotion and television production, and Cinamour Entertainment has established itself as a leading television and film production and distribution company responsible for such hit series as Cheaters which is currently in its sixth season.

About Reality Racing

Boca Raton, FL-based Reality Racing, Inc. was founded by a team of racing and television promotion veterans in 2004. The objective was to create an internationally syndicated television series-offering viewers, especially racing and reality TV fans, an insider's look at the reality, rigors and rewards of professional competition. http://www.realityracingtv.com/

About Cinamour Entertainment

Cinamour Entertainment, LLC. is a production and distribution company based in Los Angeles, CA that provides the highest quality film and television products for broadcasters worldwide. Cinamour Entertainment is currently in development, pre-production and production on a number of film and television projects. http://www.cinamour.com/