Toyota Promotes Jim Farley to Group Vice President

TORRANCE, Calif., Aug. 29, 2006 -- Toyota Motor Sales, (TMS) U.S.A. Inc. today announced the promotion of Jim Farley to group vice president of marketing and corporate officer. In this role Farley has responsibility for all Toyota Division market planning, advertising, merchandising, sales promotion, incentives and Internet activities. Previously, Farley was vice president of marketing for Toyota Division. He will continue to report to TMS Executive Vice President Jim Lentz.

Farley joined Toyota in 1990 in the strategic-planning department. Since then, he has held a wide range of positions including Lexus product planner, manager of truck product planning, manager truck series marketing and national advertising manager. Farley also held the position of general manager of product management for Toyota Europe. He was involved with field sales operations as Central Area manager for the Lexus Division and more recently, Farley was corporate manager of Scion.

He assumed leadership of the Toyota Marketing Division after the successful launch of the Scion brand across the United States and has brought an innovative approach to Toyota Marketing, developed as part of the Scion marketing model. His strategic leadership and operational experience will be directed toward the successful launch of the all-new Toyota Tundra.

Toyota Motor Sales (TMS), U.S.A., Inc. is the marketing, sales, distribution and customer service arm of Toyota, Lexus and Scion in the United States, marketing products and services through a network of over 1,400 Toyota, Lexus and Scion dealers in 49 states. Established in 1957, TMS and its subsidiaries also are involved in distribution logistics, motorsports, and research and development.