Grand Opening Ceremony for Eddie Mercer Subaru in Pensacola

  WHAT:        Join executives from Subaru of America, Inc., local
               government representatives, and Eddie Mercer for the grand
               opening ceremony of the new Eddie Mercer Subaru dealership
               in Pensacola. The event kicks off a weekend-long customer
               event that is free and open to the public beginning Friday,
               Sept. 1.

         (Logo:  http://www.newscom.com/cgi-bin/prnh/20050404/PHSUBARULOGO )

               For nearly 20 years Eddie Mercer has been a trusted name for
               customers on the emerald coast. Eddie Mercer has built a
               reputation being dedicated to serving all the automotive
               needs of his customers by providing courteous and honest
               service.

               Subaru Sales
               Subaru sales in the U.S. are on track to achieve another
               all-time record in 2006, bettering the more than 196,002
               vehicles sold in the U.S. in 2005.  The Subaru brand has
               gained traction in Sunbelt markets like Florida with the
               success of the new B9 Tribeca as well as the popularity of
               its driving performance products such as the Subaru Impreza
               WRX and Legacy 2.5 GT Sedan.  For more information visit
               http://www.media.subaru.com/.

  WHO:         Eddie Mercer, Owner and Principle, Eddie Mercer Subaru
               Rick Blanken, Regional Vice President, Subaru South Central
                Region, Subaru of America, Inc.

  WHEN:        Thursday, August 31st at 3:30 p.m.

  WHERE:       Eddie Mercer Subaru
               7050 Pensacola Blvd.
               Pensacola, FL 32504
               850-438-2227

  MEDIA
  RSVP:        Lisa Fleming
               856-488-5093
               lfleming@subaru.com

  About Subaru of America, Inc.

Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of nearly 600 dealers across the United States. Subaru makes the best-selling All-Wheel Drive car sold in America based on R.L. Polk & Co. new vehicle retail registration statistics calendar year-end 2005. For additional information visit http://www.subaru.com/.

PRNewswire -- Aug. 29

Photo: NewsCom:
http://www.newscom.com/cgi-bin/prnh/20050404/PHSUBARULOGO
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk photodesk@prnewswire.com