Aero Exhaust, Exclusive NASCAR Performance Partner, Signs Exclusive Distribution Agreement With Rockford-Montgomery
Muffler line currently featuring prestigious NASCAR Performance brand; Company continues success on and off the track
SALT LAKE CITY, Utah, Aug. 25 -- Aero Exhaust has reached an exclusive distribution agreement with Rockford-Montgomery, Inc. This agreement allows Rockford-Montgomery to exclusively distribute the Aero Exhaust product to the national big box retail chains.
"We are extremely excited to partner with Aero Exhaust, utilizing our seasoned sales team to bring their products to mass retail accounts and rapidly expand Aero Exhaust's automotive chain store and Internet sales. Aero has done an incredible job developing a product that will greatly serve the mass market, especially with today's gas prices and Aero products' capability to increase fuel mileage by up to 15%. We are prepared to immediately activate the Aero brand utilizing all of our marketing assets that are positioned exclusively for the NASCAR fan and retailers nationwide. There will be several announcements this week pertaining to what these assets are and how they will tie in to the Rockford-Montgomery stable of brands," said Michelle Shearer, CEO of Rockford-Montgomery Labs.
As an Exclusive NASCAR Performance product and with their new retail line of exhaust accessories, Aero Exhaust is a tremendous product to add to the Rockford family.
"Rockford-Montgomery has a proven track record of success in the area of distribution. We believe our relationship with them will bring a tremendous asset to our shareholders and we look forward to further expansion of that relationship," states Aero Exhaust CEO, Bryan Hunsaker. "The average NASCAR fan is automotive savvy and is interested in enhancing the performance of their personal vehicle. We'd like to assist them with that by replacing their muffler and exhaust tip with our performance products. Combining the marketing assets of Rockford-Montgomery and the retail products of Aero Exhaust is truly an incredible opportunity for both companies."
Aero Exhaust is the world leader in performance exhaust airflow technology, manufacturing and distributing the most technologically advanced muffler on the market. The patented Aero Turbine muffler line consists of a number of different universal styles that fit nearly every car, truck or SUV on the road and significantly improve fuel economy, engine horsepower and torque. A second line called the Stealth is an economy line of several additional styles that will service the everyday consumer looking for an inexpensive replacement product. Within each of these lines is a retail-style bolt-on tip product line. This tip line is a retail-oriented product that will be sold in most automotive retail outlets nationwide. The bolt-on tips allow any consumer to purchase the NASCAR-licensed Aero Exhaust product directly from the retailer and install it themselves.
Developed in 1996, the NASCAR Automotive Licensing Program builds awareness for the sport by creating marketing alliances with an expanded base of leading manufacturers and corporate partners under the NASCAR Performance and NASCAR Officially Licensed brand names. Together with a fully integrated marketing and media program, NASCAR is leveraging its assets to address the automotive needs of the sport's 75 million fans. Today, more than 35 companies are part of NASCAR's Automotive Licensing Program.
"It's companies like Aero Exhaust that make the wheels go 'round on the track and on the street," says Odis Lloyd, NASCAR managing director, automotive licensing. "Their commitment to producing a high-quality consumer vehicle muffler line, along with their involvement as a major team sponsor in our sport, makes us proud to welcome Aero Exhaust as a strategic partner in our automotive program."
Aero Exhaust exploded onto the NASCAR scene in January 2006 when it secured the endorsement of racing legend Rusty Wallace and the exclusive rights as a NASCAR Performance Partner. Their stainless steel products are also used exclusively by many of the NASCAR Elite division and Rolex Series Grand Am Daytona Prototype teams. These team relationships have yielded several victories to include the SunTrust / Riley 2005 Rolex Series Team and Driver Championship and more recently, the CompUSA Chip Ganassi with Felix Sabates/ Lexus Riley 2006 Rolex 24 Champions at Daytona.
The same technologies behind those winning performances are now available to the consumer and car enthusiast.
The Aero Exhaust products are built to the highest industry standards and offer the consumer a lifetime warranty. Aero Exhaust products are available worldwide through major retailers, mass merchant centers, automotive aftermarket supply stores and wholesalers. Additional information on their products, race team, and motorsports ventures can be found on their corporate web site, http://www.aeroexhaust.com/.
NASCAR is one of America's most popular professional sports, with more than 75 million fans and 17 of the top 20 most attended events in the U.S. last year. NASCAR sanctions 1,500 races at more than 100 tracks in 35 U.S. states, Canada and Mexico.
For more information, please contact: Aero Exhaust - Dawn Hicks (704) 200-6551 Aero Exhaust - Robert McMichael (801) 495-0882 Rockford-Montgomery - ASG Agency, inc. (706) 310-0757