Pragmatech's New Info Express Sales Effectiveness Solution Gains Quick Customer Momentum
NASHUA, N.H.--Aug. 24, 2006--| Aetna Insurance, Experian, State Street Bank & Trust and WebMD Among New Wins That Highlight Demand for Personalized Customer-Facing Sales Knowledge Tools |
Pragmatech Software, the worldwide leader in improving sales effectiveness through personalized communications, today announced a significant number of new customers who have purchased Info Express(TM) , a one-stop information access and delivery solution that enables sales teams to easily find and customize all types of customer-facing sales tools. The scores of customers for the new addition to the Pragmatech sales effectiveness suite include Aetna Insurance, Experian, WebMD, SirsiDynix, and State Street Bank & Trust, as well as a multibillion dollar financial services/investment firm and one of the world's largest healthcare industry suppliers.
"Info Express is gaining significant traction across industries because it addresses an unmet market need," said Brian Zanghi, president and CEO of Pragmatech, "It effectively accelerates deal flow, shortens sales cycles, and increases win rates by enabling a sales rep to easily access and assemble customer-specific content based on where that rep is in the sales cycle," continued Zanghi. "In today's business climate, multiple influencers and decision makers create an increasingly complex buying cycle and Info Express gives sales reps a decidedly competitive edge by helping them to quickly personalize sales tools as needed."
Sales Best Practice Standardization
Info Express also allows businesses to apply the best practices of their best sales reps and standardize and operationalize those practices across customer-facing teams. This thinking is validated by current industry research that recommends standardization of sales best practices as integral to achieving overall sales effectiveness. And, sales executives who are adopting Info Express as part of their sales effectiveness strategy are reaping immediate benefits. "Our company recently completed a merger that brought together the two leading companies in our industry," said Eric Keith, vice president of market development at SirsiDynix, a leading provider of information technology solutions to libraries and consortia worldwide. "Info Express helps our sales consultants with internal cross-training and gives them the ability to quickly and easily search and retrieve the vast amount of product data now available to them," continued Keith. "Using Info Express, sales consultants are now able to communicate answers to complex product questions quickly and professionally, which in turn helps shorten the sales cycle and decreases the 'drag' on our sales efforts. Additionally, as sales management we rest easier knowing that the data being using are accurate and mandated by product management."
An Intelligent and Directive Sales Effectiveness Solution
Unlike search engines or content management systems that simply deliver content, Info Express is an intelligent and directive sales effectiveness solution. Within the context of a given sales situation, it presents specific content ranging from customer and prospect profiles to market size to the competitive landscape. Then, it directs a sales representative to detailed opportunity-specific content such as presentations, demonstrations, and marketing collateral. Therefore, Info Express enables sales teams to create sales tools that are in-context and targeted.
Info Express also gives sales reps one-stop access to sales and marketing content and corporate information stored in a wide range of enterprise and third-party knowledge bases. Sales teams can access knowledge stored in repositories such as Documentum, Lotus Notes and Microsoft Exchange Server and can quickly search global information sources such as Google, Yahoo, Lexis-Nexis, and Bloomberg. With a simple browser and MS Office 2003-based interfaces, Info Express is inherently flexible and can be widely deployed.
Info Express is part of Pragmatech's industry-leading and comprehensive sales knowledge system. The Pragmatech suite includes a sales knowledge base and a set of personalized knowledge applications that allow sales, marketing and proposal teams to automate the creation and delivery of presentations, sales proposals, RFPs, web content and landing pages, and virtually any piece of communication that needs to be tailored for specific audiences across the lead-to-sales "demand chain." The Pragmatech sales knowledge system also includes interfaces to leading CRM systems and other enterprise applications to help ensure best practices accuracy and continuity of communication with prospects and customers.
About Pragmatech
Pragmatech is the worldwide leader in improving sales effectiveness through personalized communications. Pragmatech enables sales and customer-facing teams to automate the delivery of "customer ready" information tailored to the specific needs of individual prospects and customers. Over 1,000 companies actively use Pragmatech solutions to increase win rates, accelerate new hire and channel productivity, and strengthen marketing and brand messaging, all while fundamentally transforming the effectiveness of their sales and marketing teams. Visit www.pragmatech.com.
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