NADAguides Purchase Requests Yield 12% Higher Car Sales Than Competitors

COSTA MESA, Calif., Aug. 22, 2006 -- NADAguides (www.NADAguides.com), a leading vehicle information website, and Experian Automotive, a premier automotive information solutions provider, today announced the results of Experian's recent Automotive Auto Leads Analysis(SM), which highlights the ready-to-buy nature of shoppers at the NADAguides.com website.

The analysis of leads provided by NADAguides, which included leads from NADAguides.com and other in-market websites, found that shoppers who submitted a purchase request directly at NADAguides.com bought cars 12% more often. Specifically, 64% of NADAguides.com shoppers purchased within 6 months, compared to 52% from other select competitive websites. What's more, 43% of NADAguides.com users purchased vehicles within 30 days compared to 30% within 30 days at the other select competitive websites.

"Consumers recognize the NADAguides brand as a website they can turn to for the most comprehensive and market reflective vehicle information available today," said Don Christy, Jr., president and CEO of NADAguides. "Not only do these results clearly demonstrate the seriousness of the shoppers who visit our website -- in-market shoppers interested in purchasing vehicles quickly and easily -- they also reveal the high-quality nature of the leads we provide to automotive retailers across the U.S."

Joe Stack, Corporate Internet Director at Metro Motor Group agrees, "There is no doubt NADAguides new car leads are the best in the business. They are an absolute critical part of my marketing strategy." Joe sells Ford, Kia, Suzuki, Honda, Chevrolet, Mazda, and Hyundai.

"These results underscore the 'ready-to-buy' nature of car buyers shopping at NADAguides.com," said Andrew Sheehan, senior vice president, Experian Automotive. "NADAguides consistently delivers both high lead-to-purchase conversion rates and short purchase cycles to their automotive industry customers."

About NADAguides.com

N.A.D.A. Appraisal Guides (NADAguides.com) is the world's largest publisher of vehicle valuations and specification information for new and used cars, trucks, vans, and SUVs, as well as van conversions, limousines, classic and collectible cars, boats, RVs, motorcycles, snowmobiles, personal watercraft and manufactured housing. The company's consumer website, NADAguides.com (www.NADAguides.com), offers a variety of new and used vehicle services in addition to valuation information. Throughout its 73-year history, N.A.D.A. Appraisal Guides has earned the reputation as the recognized authority for vehicle valuations. Its website, NADAguides.com, is the most comprehensive vehicle information resource on the Internet today.

About Experian Automotive

Experian Automotive delivers information solutions to manufacturers, dealers, finance and insurance companies, and consumers. Experian helps automotive clients increase customer loyalty, target and win new business, and make better lending and vehicle purchase decisions. Its National Vehicle Database, housing more than 500 million vehicles, along with Experian's credit, consumer and business information assets, meets the industry's growing demand for an integrated information source. Experian's advanced decision support services help clients turn this information into improved business results. Experian technology supports several top automotive web sites including eBay Motors, Yahoo! Autos, CarsDirect.com and NADAguides.com. For more information on Experian Automotive and its suite of solutions, visit our web site at www.experianautomotive.com.