WIX Filters to Sponsor Motor Mania Car Show

NEWS RELEASE

 

Contact:          Bruce Johnston
Ashleigh Lockhart

                        WIX Filters
Wray Ward Laseter

(704) 869-3383
(704) 926-1314

Bruce.Johnston@affiniagroup.com
ALockhart@wwlcreative.com

 

 

WIX Filters to Sponsor Motor Mania Car Show

 

Proceeds From Annual Event to Benefit Victory Junction Gang Camp

 

GASTONIA, N.C. (Aug. 22, 2006) - As part of the brand's extensive NASCAR
involvement and ongoing support of the Victory Junction Gang Camp, WIX
Filters will sponsor the third annual Motor Mania Car Show on Oct. 7,
2006, in Mooresville, N.C.

The event offers area automobile enthusiasts the opportunity to display
their vehicles and compete for awards, including the WIX Filters Award
for "Best of Show." The WIX Hummer H2 also will appear at the show,
providing an opportunity for visitors to learn about the technical
superiority of WIX Filters, the number one filter in NASCAR. 

Presented by radio station 103.7 WSOC, the Motor Mania Car Show will be
held at 206 N. Broad St. in downtown Mooresville. Vehicle registration
fees are $20 through Sept. 30 and $25 from Oct. 1 through the day of the
show. Proceeds from the event, which runs from 10 a.m. through 3 p.m.,
will benefit the Victory Junction Gang Camp for seriously ill children.

WIX's sponsorship of the Motor Mania Car Show is part of a continuing
commitment to the Victory Junction Gang Camp, which began with a
donation of a year's supply of WIX oil, air and fuel filters in 2005.
This year, WIX Filters will donate $75,000 to the camp through sales of
the latest offering in the Route WIX Die Cast Collectible Promotion, a
1/24 scale replica of the 1969 Talladega Torino Ford that racing legend
Richard Petty drove to his 100th NASCAR victory.

Founded by NASCAR driver Kyle Petty and his wife, Pattie, in honor of
their late son Adam, the Victory Junction Gang Camp is free of charge to
children and their families. Located in Randleman, N.C., on land donated
by Richard Petty and his wife, Lynda, the camp is the only year-round
multi-disease facility of its kind in the Carolinas and Virginia.

            Charlotte's #1 Country, 12-In-A-Row, 103.7 WSOC is a CBS
Radio station. The station began playing and promoting country music in
the Carolinas in 1971. The call letters, which stand for "We Serve Our
Community", were established in 1928.


Since 1939, WIX Filters has been an innovator in filtration products.
WIX designs, manufactures and distributes products for automotive,
diesel, agricultural, industrial and specialty filter markets. Its
product line includes oil, air, cabin interior, fuel, coolant,
transmission and hydraulic filters for automobiles, trucks and off-road
equipment. WIX, a member of the Affinia family of brands, is the number
one filter in NASCAR and an exclusive NASCAR Performance Product. Its
NASCAR relationship also includes the WIX Filters Lap Leader Award,
which recognizes the drivers leading the most laps in each race. WIX
Filters' Internet address is www.wixfilters.com.

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