Advanced Method's AUTO/DRIVE Increases Web Traffic for Online Car Dealerships by Over 350%

With online streaming video and proprietary technology, Advanced Method's groundbreaking new AUTO/DRIVE Web Traffic Accelerator brings a whole new dimension to standard automotive dealership websites.

ST. LOUIS, Aug. 21 -- When it comes to online presence, the automotive sales industry has lost its focus. With their bland, static websites, dealerships assume that potential customers are looking for two things only: pricing and availability. They've failed to realize that customers sitting in front of the computer have the same expectations as those standing on the lot.

"Research has shown that the online automotive customer wants more than pictures and prices," said Zach Taylor, AUTO/DRIVE Executive Producer. "They want to know why they should buy their car at your dealership, and what kind of service they can expect afterward. That's exactly what AUTO/DRIVE delivers. The dealership's best attributes are showcased from the inside out. This inspires consumer confidence and plants the seed that will grow into a long-term relationship."

Utilizing proprietary compression and streaming video technology, the AUTO/DRIVE Web Traffic Accelerator brings the site to life right before the customer's eyes. Advanced Method's innovative solution features a friendly, personable host who guides the potential buyer on a tour of the virtual dealership. "Rather than staring at boring text on a web page, your prospect is interactively involved in learning all about the dealership," said Taylor. "AUTO/DRIVE bridges the disconnection between what consumers are actually seeking and what dealerships are currently providing."

But that's just the beginning. AUTO/DRIVE cross-converges all of a dealership's existing print, TV, and radio campaigns to the Internet, making marketing dollars work harder. AUTO/DRIVE also breathes new life into standard email blasts and banner ads. Because it launches from a secondary site through an interactive link, it's easily incorporated onto any dealership's existing website.

"Auto dealers have known for years that they're selling much more than a car," said Taylor. "They're also selling the reputation of the dealership. AUTO/DRIVE brings that all-important human element back into the equation."

An example of Advanced Method's AUTO/DRIVE production can be viewed at: www.weberchevrolet.net .

About Advanced Method:

Advanced Method is the industry leader in designing and delivering audiovisual content for the internet. With a client list boasting America Online, Intercontinental Hotels, and ADP, the company has spent years refining its proprietary technology and production process. The Advanced Method team has over thirty years' combined experience in broadcast media, new media, copywriting, visual design, marketing and advertising. For more information, visit advancedmethod.com.

  Editorial Contact:
  Zach Taylor
  314-795-7363
  Zach@advancedmethod.com