The Lotus Summer Festival - VIDEO ENHANCED STORY

LOTUS GEARS UP FOR A BUMPER SUMMER WITH BIGGEST EVER PRODUCT CELEBRATION

NORWICH, England - August 17, 2006: Lotus Cars has begun its biggest ever promotional campaign in the UK under the banner of the “Lotus Summer Festival”. The five-week long festival will be hosted by the 26-strong dealer network in the UK and is open to all pure sportscar lovers including of course, Lotus owners and enthusiasts. For each of three special feature weekends, a different model will be cast into the limelight, starting with the stunning new entry-level Elise S, available at just £23,995 on the road, which made its UK dealer debut on August 12th and 13th.

On subsequent weekends attention will then turn to the new 218 hp supercharged Lotus Exige S on 2nd and 3rd September 2006, before reaching a climax with the launch of the brand new Lotus Europa S on 16th and 17th of September 2006.

Scene from promotional video.

Promotion of the Lotus Summer Festival has so far been accompanied by extensive viral advertising activities and a direct mail campaign targeting over 60,000 potential customers who will then have the chance to take to the wheel of one of the Lotus cars in the range throughout promotional period. Visitors to the dealer network will be immersed further into the Lotus experience with a range of fun packed activities at individual dealerships, including barbecues, live music and remote control car racing for the next generation of Lotus owners (actual activities may vary from dealer to dealer).

For more details, including access to a fun viral film about the Elise S CLICK HERE.

Commenting on the event, Heathcliffe Robertshaw, General Manager for the UK and Ireland, explains: “It is a true celebration of a unique event in Lotus history with no fewer than three new models being launched in just five weeks over the summer. These span from the ultra extreme Exige S through the fantastic value proposition of the Elise S to the refined sophistication of the new Europa S. We expect it to be a very busy five weeks!”