Action Pursuit Group Launches 'Street Trucks' Website

Apprise Enthusiast Media unit extends excitement of print brand

ORANGE, Calif., Aug. 16 -- The Action Pursuit Group (APG), an operating company of Apprise Enthusiast Media LLC, today announced the launch of www.streettrucksmag.com, a fully interactive digital extension of the print version of APG's Street Trucks magazine, a leading custom truck publication targeted at the $7 billion-plus annual light truck industry.

"Street Trucks, first published in 1999, spotlights the latest advancements in new trucks, the hottest new aftermarket parts and the latest in event coverage," said Craig Nickerson, CEO of APG. "This online extension of an exciting magazine brand reflects the investment APG made in 2006 to freshen up the look and feel of the magazine. This includes upgrading the editorial staff and content under a young and vibrant editorial staff led by John Stewart. Now with an online component, we feel we can offer our advertisers and readership a stronger, fully integrated package that will enable them and us to grow the market for Street Trucks for years to come. At the same time, streettrucksmag.com provides an online voice for the industry to enlighten, entertain and educate truck enthusiasts about the latest trends in styling, performance and lifestyle."

For more information about the Action Pursuit Group, please contact Craig Nickerson at (714) 939-9991 or craig.nickerson@apg-media.com.

The Action Pursuit Group

The Action Pursuit Group (APG) is an operating company of Apprise Enthusiast Media LLC. APG, which is based in Orange County, California, operates publications including Drag Racer, Drifting, Diesel World, Drive! and StreetTrucks in the automotive segment; Bow & Arrow Hunting, Gun World and Knives Illustrated in the outdoor sports segment; Victorian Homes and Romantic Homes in the homes segment; and Action Pursuit Games, Ultimate Grappling and Inside Kung-Fu in the action enthusiast segment. Apprise Enthusiast Media is a strategic platform of Apprise Media LLC (www.apprisemedia.com), a leading investor in niche media.