ARKONA Announces August 16 Conference Call and Webcast on First-Quarter Fiscal Year 2007 Results

SALT LAKE CITY--Aug. 14, 2006--ARKONA Inc. (OTCBB:ARKN), the leader in supplying fully integrated on-demand business management solutions to automotive and powersports dealerships, announced today that it plans to hold a conference call and webcast to discuss financial results for its fiscal 2007 first quarter on Wednesday, August 16, following the release of those results. Alan Rudd, Chairman and Chief Executive Officer, and Lee Boardman, Chief Financial Officer, are scheduled to discuss results for the 2007 first quarter, ended June 30, in a conference call and webcast on August 16, at 2:30 p.m. Mountain Time (1:30 p.m. Pacific, 4:30 p.m. Eastern).

To participate in ARKONA's conference call live by telephone, please dial 888-208-1812 (toll-free/domestic) or 719-457-2654 (toll/international) approximately ten to fifteen minutes prior to the start time for registration, and reference the conference code 5471463. A webcast of the event can also be monitored by clicking on the webcast link on the Company's Web site, on the Investors Information page, at: http://www.ARKONA.com/company/investors.php.

Conference Call/Webcast Archive Access

For those unable to participate in the live conference call and webcast, an archive of the event will be available by telephone shortly after it ends. In addition, a link to an archive of the webcast will be available shortly following the event on the Company's Web site, on the Investors Information page, at http://www.ARKONA.com/company/investors.php, for ninety days.

About ARKONA Inc.

Founded in 1996, ARKONA is a leading supplier of fully integrated business management solutions for automotive and powersports dealerships. The Company's industry-leading application service provider or ASP model provides state-of-the-art technology and high-level technical support and training at low cost. The company serves dealerships representing every major car manufacturer throughout all regions of the United States. ARKONA's Dealer Management System (DMS) also leads the market in technologically superior e-business solutions for automotive dealers that fully integrate back-office systems with a retail Web presence. ARKONA's DMS supports all major back-office functions, including accounting, payroll and sales management. The ARKONA DMS is based on flexible, industry-standard technology. For more information visit the company's Web site at www.ARKONA.com.