Alfa Romeo UK Forges Partnership with HR Owen
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LONDON - August 9, 2006: Italian sporting car manufacturer, Alfa Romeo, and prestigious retail group, HR Owen, have just announced the opening of a new Alfa Romeo dealership in London.
The flagship site is located in Parsons Green. It has already opened its doors to the public, and demonstrates Alfa Romeo’s renewed commitment to improving its customer experience in terms of the sales process and aftersales service, so as to deliver a quality step-change in all aspects which impact on customer satisfaction.
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The new dealership is showcasing Alfa Romeo’s recently launched mid-sized sports saloon and estate, the Alfa 159 and Alfa 159 Sportwagon, as well as the stylish Alfa Brera coupe, alongside current models such as the Alfa 147 and Alfa GT.
Alfa Romeo’s UK managing director, Christopher Nicoll, says: "We are very pleased to be working with such a prestigious group as HR Owen, which has a strong association with premium motoring and holds the same values and vision as us. This is a very exciting time for the brand as we introduce a number of new products, including the iconic Alfa Spider at the beginning of 2007, and implement a series of far-reaching changes to our dealer network."
Welcoming the association with Alfa Romeo, HR Owen’s chief executive, Nick Lancaster, says: "Alfa Romeo’s rich sporting heritage makes it one of the most desirable franchises today. HR Owen is delighted to bring back Alfa Romeo to central London, which is one of the world’s leading playing fields for competing luxury brands. We aim to use our expertise at this end of the market to capitalise on Alfa Romeo’s fantastic range of new models."