The Auto Channel
The Largest Independent Automotive Research Resource
The Largest Independent Automotive Research Resource
Official Website of the New Car Buyer

Autobytel Names Arthur Brodeur Vice President, Business Intelligence and Corporate Performance Management

IRVINE, CA - August 7, 2006: Autobytel Inc. announced today that search industry veteran and Web analytics expert Arthur Brodeur has joined the company as vice president, business intelligence and corporate performance management. Brodeur's role will be to oversee operational metrics and reporting across the company's business lines, as well as implement corporate data management solutions and lead competitive intelligence research as the Company expands its consumer and business products.

"Art is a recognized industry expert with a proven track record in data mining and business intelligence, including pioneering Search business metrics," said Autobytel President and CEO Jim Riesenbach. "The online automotive industry has become more sophisticated in recent years, requiring an ever-increasing degree of analytic and data capabilities far beyond what have previously been available. These capabilities can create significant revenue optimization and performance improvements."

"As Autobytel continues its mission to be the industry's leading online automotive media company," continued Riesenbach, "Art's expertise will be critical to identifying emerging trends among our millions of online customers, analyzing that data to ensure continuous improvement in meeting the needs of both consumers and clients, and providing the reporting and planning processes that are the foundations of smart product development and growth."

Brodeur joins Autobytel from AOL, where he was vice president, business intelligence for AOL Search. He was previously director of business operations for AltaVista Company, where he built large-scale data management systems and was a leader in defining key performance indicators for the emerging Internet search industry.

Prior to joining AltaVista, Brodeur spent 15 years with Digital Equipment Corporation/Compaq Computer Corporation, where he held positions ranging from product management to supply chain optimization. There, he managed worldwide inventory for all networks products and helped produce Digital's HiNote Ultra, the industry's first 'thin & light' laptop computer.