Checkers(R)/Rally's(R) Will Have It Their Way at The Brickyard
Official Drive-Thru of NASCAR(R) To Sponsor Mike Skinner's Dodge(R) Charger
SPEEDWAY, Ind., Aug. 6 -- As the Official Burger of both NASCAR(R) and the Allstate 400(R) at the Brickyard(R), Checkers(R)/Rally's(R) has stepped up to be the primary sponsor on Mike Skinner's No. 37 Dodge(R) Charger for Sunday's 400-mile race at the historic Indianapolis Motor Speedway.
Skinner's R&J Racing entry qualified 17th in Saturday's time trials. The effort was the fastest among teams that needed to qualify on time.
"It's really exciting that we're carrying the colors of the Official Burger of the Allstate 400 at the Brickyard," said team owner Roger Craven. "We have a veteran driver in Mike and plan on giving Checkers/Rally's plenty of coverage in one of NASCAR's biggest races of the season."
Sunday's NEXTEL Cup race will mark the first start for the No. 37 team in the Allstate 400 at the Brickyard. R&J Racing, owned by Craven and John Carter, is currently in its third season of Cup racing.
"NASCAR is a natural fit for Checkers/Rally's as our business is all about cars and speed," said Richard S. Turer, Vice President of Marketing for Checkers Drive-In Restaurants, Inc. "We're thrilled to partner with R&J Racing and veteran driver Mike Skinner in one of NASCAR's biggest races of the season."
"Additionally our continued exposure in NASCAR will only help to accelerate our national franchise development plans," added Turer.
The Allstate 400 at the Brickyard will be Skinner's third event of the weekend. He competed in Friday's NASCAR Craftsman Truck Series race and Saturday's Busch Series event.
About Checkers Drive-In Restaurants, Inc.
Checkers Drive-In Restaurants, Inc. (http://www.checkers.com/) is the largest double drive-thru restaurant chain in the United States. The Company develops, owns, operates and franchises quick-service Checkers and Rally's double drive-thru restaurants. In 2005, Checkers/Rally's was awarded two of the industry's most coveted recognitions: Best Drive-Thru in America 2005 in the QSR Drive-Thru Study for Rally's, and Nation's Restaurant News Hot! Again Award for Checkers' sizzling business performance. Checkers/Rally's is the Official Burger and Drive-Thru Restaurant of NASCAR.
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