New Davin Wheels Put Consumers In The Driver's Seat; Introducing the World's First Totally Customizable Wheels

ATLANTA--Aug. 4, 2006--Davin Wheels, the original creators of the spinning rim and free-spin technology, will now be the first to put the power of design in the hands of consumers to literally personalize their wheels -- giving them the prerogative to express themselves with style. Davin will introduce its first Total Customization System (TCS) enabled wheel with the unveiling of the Revolution 7.0 and Speed collections. Davin Wheels will use the power of the Net to bring together consumer input with Davin's high-end designs in a collaboration that makes the site reflect users' creative desires, personal style and performance needs.

"TCS feeds into the very core of the auto aftermarket industry," says David Fowlkes, president of Davin Wheels. "The system provides consumers with the ultimate canvas to create a personalized statement for their luxury vehicle. They can customize an outer rim, base wheel, and/or center trim to personalize their ride on a level that was never attainable -- until now."

TCS is currently available for Davin's Revolution 7.0 line; and you will soon be able to preview options simply by logging on to the Davin Web site and building a wheel to your preferences before heading to your local retailer to get the real deal.

Davin plans to expand this option to all of their lines by 2007, making every Davin product totally customizable. With the introduction of this incredible approach to tailor-made luxury, Davin has once again proven that they're one step ahead of the game.

To find a Davin dealer in your area, logon to www.davinwheels.com.

About Davin

Davin Wheel Company was created to drive innovation in the automotive aftermarket industry. The company was founded in 1998 with a firm commitment to stay at the forefront of its category by creating the very best products for the serious auto enthusiast. Its founders and three senior executives, Ian Hardman, chief executive officer, David Fowlkes, president and chief operating officer, and Hank Seemore, chief financial officer, are committed to breaking all the rules in the automotive wheel industry.