Vendor Managed Inventory Panel Featured at 2006 AAIA Aftermarket eForum; Datalliance President, Carl Hall; FleetPride Vice President, Hugh Charvat; and Affinia Group Director, Bob Pollock Participate in VMI Panel Discussion

CINCINNATI--Aug. 3, 2006--Vendor Managed Inventory (VMI) was the featured topic of a panel discussion at the recent AAIA Aftermarket eForum held in Chicago, IL. Carl Hall, President of Datalliance was joined on the panel by Hugh Charvat, Vice President Supply Chain, FleetPride; and Bob Pollock, Director of Collaborative Commerce, Affinia Group. The panel discussion focused on the business benefits VMI delivers to distributors who adopt a "partner" approach to collaborative stock planning and replenishment.

Hugh Charvat, Vice President Supply Chain, FleetPride, Inc., said, "VMI provides mutual leverage for us and our suppliers, we both have skin in the game and drive together toward better business results. Not only has VMI made us more efficient, but I can guarantee you that the suppliers that do VMI with us are also growing at a rate faster than their competitors."

Bob Pollock, Director of Collaborative Commerce, Affinia Group, summarized the impact of VMI by stating, "Distributors ask their suppliers to keep them competitive, be easy to do business with, provide high fill rates, and help grow the business - VMI helps with all four of these critical areas."

"VMI is one of the supply chain technologies that has delivered fast and quantifiable business results for both suppliers and distributors in the vehicle aftermarket industry," stated Carl Hall, president, Datalliance. "My fellow panelists clearly articulated the strategic value that VMI brings to their businesses. It's very exciting to hear firsthand how VMI is helping these companies gain a competitive advantage through collaborative inventory strategies."

About The Aftermarket eForum

Now entering its sixth year, the Aftermarket eForum is produced by the Automotive Aftermarket Industry Association (AAIA), in conjunction with Automotive Industries Association (AIA) of Canada, Automotive Warehouse Distributors Association (AWDA), Motor & Equipment Manufacturers Association (MEMA), and Specialty Equipment Market Association (SEMA) to provide an educational and business development symposium dedicated to e-commerce and supply chain technology solutions in the vehicle aftermarket.

About Datalliance

Datalliance is a Software as a Service (SaaS) company with extensive experience designing, developing and executing mission critical supply chain systems for Fortune 500 companies. As a result of extensive industry and technology experience, Datalliance has developed a comprehensive VMI-based e-commerce service. Datalliance enables suppliers and their customers to establish effective VMI relationships quickly and easily as well as facilitating collaboration across the Internet. Datalliance customers include companies such as: Philips, Goodyear Tire and Rubber Company, and SKF. For more information about Datalliance and VMI, please visit: http://www.datalliance.com