The Auto Channel
The Largest Independent Automotive Research Resource
The Largest Independent Automotive Research Resource
Official Website of the New Car Buyer

Coast to Coast Power Sports Moves into Aspen Communication's Fort Worth Data Center

FORT WORTH, Texas--Aug. 2, 2006--Coast to Coast Power Sports has moved their database and servers into Aspen Communication's data center located in Fort Worth's only telecom hotel.

CTC, who operates nine motorcycle dealerships across the country, is one of the most technologically advanced dealerships in America relying on the Internet for marketing as well as inventory control.

"By sharing the parts inventory online across nine dealerships, we're able to cut down on costs as well as speed up service," says Trey Schmoker, President of Dealership Technology Solutions who is the company that implemented the network. "Those savings can then be passed along to the guy buying the bike," adds Schmoker.

In addition, CTC has their entire inventory of bikes, Sea-Doos, ATV's and accessories online and available through their website at www.coasttocoastpowersports.com

The move was necessary because the dealerships found that when the servers were not available it translated directly into lost sales. So CTC decided to put the servers in a data center that boastes zero down time.

Features of the facility include a TXU power substation in the parking garage and three diverse fiber entry points into the building to minimize the chance of a fiber cut. The data center has redundant 15 ton air conditioning systems, zone specific dry pipe fire suppression, room UPS and an independent back up generator in addition to redundant core network equipment.

Another reason Schmoker selected Fort Worth to host the servers is because of the city's geographic location and its distance from natural disasters such as hurricanes and earthquakes.

Coast to Coast Power Sports (http://www.coasttocoastpowersports.com) sells sports bikes, Sea-Doos and ATV's in Michigan, Missouri, Arkansas, Texas and Oklahoma.

Based in Dallas, TX, privately held Aspen Communications (http://www.aspenTX.com) offers Internet access, network, managed services and co-location for businesses.