Hachette Chooses Revenue Science to Provide Behavioral Targeting for Car and Driver's Web Site

NEW YORK--Aug. 2, 2006--Car and Driver, the world's largest automotive enthusiast brand owned by Hachette Filipacchi Media U.S., and Revenue Science, the leader in behavioral targeting for brand and search advertising, announced today that the companies have formed a relationship that will allow www.CarandDriver.com, to deliver behavioral targeting services for automotive advertisers beginning Monday, August 7.

"Revenue Science is the long-acknowledged leader in behavioral targeting for automotive media, and our new relationship will enable www.CarandDriver.com to not only expand our online inventory but to more importantly give advertisers multiple ways to reach consumers whom we know have interest in specific products," said Hachette's VP Interactive Sales Jim Keplesky. "We chose Revenue Science because they have the most sophisticated targeting capability available. We will have the ability to segment audiences not just by vehicle make and model, but now by specific visitor behavior. For example, we will be able to target consumers who have read two or more articles about a particular type of vehicle."

"Car and Driver is the most influential magazine in the automotive industry, and we are excited about partnering with them to grow our dominance in the automotive category," said Brad Hefta-Gaub, SVP of Media Operations at Revenue Science. "We look forward to working with Car and Driver to maximize the possibilities of behavioral targeting for their roster of blue-chip advertisers."

Revenue Science's service will enable www.CarandDriver.com to extend its in-market inventory, increasing the volume of high-value impressions available to advertisers who want to reach the company's audience of automotive enthusiasts anywhere on the site. The site's new targeting capability allows marketers to increase the reach and effectiveness of their online advertising campaigns in ways never before possible.

"Behavioral targeting has become an important element of major advertisers' online marketing strategies, and we are happy to be working with Revenue Science to meet their needs," Keplesky continues. "We expect to see a high level of adoption."

About Revenue Science, Inc.

Revenue Science is the leader in behavioral targeting for brand and search advertising that connects marketers to qualified audiences, enables publishers to increase revenue and creates a better consumer experience. Innovative publisher and advertiser programs provide behaviorally targeted solutions to the world's top brand advertisers and premium media properties. With clients like The Wall Street Journal Online at WSJ.com, ESPN.com, KelleyBlueBook.com, The Guardian.com, Maxim.com, Reuters.com, Univison.com, and WashingtonPost.Newsweek Interactive, Revenue Science serves more behaviorally targeted ads than any other company. For more information, visit www.revenuescience.com.

About Car and Driver and CarandDriver.com

Car and Driver and its web site are published by Hachette Filipacchi Media U.S., the New York-headquartered subsidiary of Hachette Filipacchi Medias S.A., a wholly-owned subsidiary of Lagardere SCA, which reaches nearly 50 million readers in the U.S. through its enthusiast titles which also include American Photo, Boating, Cycle World, ELLE, ELLE Decor, ELLEgirl, Flying, For Me, Home, Metropolitan Home, Popular Photography & Imaging, Premiere, Road & Track, Shock, Sound & Vision, Woman's Day and Woman's Day Special Interest Publications such as, Kitchens & Baths, Home Remodeling & Makeovers, and Budget Decorating Ideas. In addition to the magazines, Hachette has 17 web sites, 4 mobile services, 13 digital editions, book and custom publishing, integrated marketing, database and market research, as well as licensing. Currently, a number of Hachette brands have extensions in television, radio and consumer events. The Hachette Web site address is www.hfmus.com.