Kia Motors America Announces 2006 Best July Sales Ever

IRVINE, Calif., Aug. 1, 2006 -- Kia Motors America (KMA) today announced record July sales of 26,429 units, a 1.4-percent increase over the same period last year. Year-to-date sales for Kia totaled 173,007 units, a 2.3-percent improvement over the record-setting sales pace in 2005.

"Kia is charging ahead full steam with our best July ever in the company's 12-year history of selling cars in North America," said Len Hunt, executive vice president and COO of KMA. "And it's only going to get better with our exciting and enabling vehicle line, and new product on the horizon."

The Kia Spectra posted a strong sales month in July with 7,206 units sold, and Rio had its best month of the year at 3,858 units.

Kia Motors America -- the sales, marketing and distribution arm of Kia Motors Corp. in Seoul, South Korea -- offers a complete line of vehicles through more than 630 dealers throughout the United States. For more information visit www.kiamedia.com.

                             MONTH OF JULY             YEAR-TO-DATE
  Model                    2006         2005         2006         2005

  Rio                      3,858        1,948       16,957       19,043
  Spectra                  7,206        5,981       43,279       33,541
  Sportage                 2,923        2,712       20,650       15,391
  Optima                   2,496        4,958       21,764       28,324
  Sedona                   3,309        4,801       33,404       35,229
  Sorento                  4,868        5,000       29,846       26,263
  Amanti                   1,769          652        7,107       11,347

  Total                   26,429       26,052      173,007      169,138