American Honda, 2006 Sets July Sales Records
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Honda Division Posts July Record and Second-Best Month Ever
TORRANCE, Calif., Aug. 1 -- Posting increased sales of its best-selling Accord and Civic models, American Honda Motor Co., Inc., announced record July results of 151,804 Honda and Acura vehicle sales, an increase of 10.2 percent over July 2005. American Honda posted July light truck sales of 67,853, up 11.0 percent for a new all-time record, while year-to-date American Honda total vehicle sales of 893,031 were up 7.5 percent on a daily selling rate basis.
The Honda Division posted its seventh consecutive record month of total sales, delivering 133,601 cars and light trucks to consumers; an increase of 12.7 percent over year-ago results. A new all-time record for light trucks of 63,049 units represents a 12.9 percent increase over same period last year. Record months for the Pilot, at 19,490 units, and the Odyssey, at 18,322 units, reflected increases of 37.6 and 10.7 percent, respectively. The Ridgeline also posted record July results, up 15.5 percent with 4,345 units sold.
As demand continues to outpace supply for Honda's small car lineup, the Honda Civic sold 28,607 units for a 6.2 percent increase, and the all-new Fit sold 3,135 units. Accord sales increased 9.5 percent to 38,043, and Honda also sold a total of 3,268 hybrid vehicles helped by record July sales for the Civic Hybrid of 2,673 units.
"Honda has spent the last 36 years building its brand around fuel efficiency, even when gas prices were low," said Dick Colliver, executive vice president of American Honda. "Now that fuel efficiency rates higher in the purchase decision, customers are turning to trusted brands associated with excellent fuel economy."
The Acura Division posted July sales of 18,203, with record July sales of 3,799 units for the TSX. The TL luxury performance sedan was Acura's best-selling model with July sales of 6,304 and year-to-date sales of 42,601.
Consumer information is available at www.honda.com and www.acura.com .
American Honda Vehicle Sales For July 2006
Month-to-Date Year-to-Date
July July DSR** July July DSR**
2006 2005 % Chg. 2006 2005 % Chg.
American Honda Total 151,804 143,217 10.2% 893,031 835,581 7.5%
Total Car Sales 83,951 79,659 9.6% 516,032 476,685 8.9%
Total Truck Sales 67,853 63,558 11.0% 376,999 358,896 5.6%
Honda Total Car
Sales 70,552 65,249 12.5% 430,612 386,628 12.0%
Honda Total
Truck Sales 63,049 58,059 12.9% 347,915 324,099 8.0%
Acura Total Car
Sales 13,399 14,410 -3.3% 85,420 90,057 -4.6%
Acura Total
Truck Sales 4,804 5,499 -9.1% 29,084 34,797 -15.9%
Domestic Car Sales* 65,881 65,213 5.1% 411,746 389,341 6.4%
Honda Division 59,577 58,325 6.2% 369,145 344,064 7.9%
Acura Division 6,304 6,888 -4.8% 42,601 45,277 -5.4%
Domestic Truck Sales* 52,389 46,859 16.3% 289,481 268,762 8.3%
Honda Division 47,585 41,360 19.7% 260,397 233,965 11.9%
Acura Division 4,804 5,499 -9.1% 29,084 34,797 -15.9%
Import Car Sales 18,070 14,446 30.1% 104,286 87,344 20.1%
Honda Division 10,975 6,924 64.8% 61,467 42,564 45.2%
Acura Division 7,095 7,522 -1.9% 42,819 44,780 -3.8%
Import Truck Sales 15,464 16,699 -3.7% 87,518 90,134 -2.4%
Honda Division 15,464 16,699 -3.7% 87,518 90,134 -2.4%
MODEL BREAKOUTS BY
DIVISION
Honda Division Total 133,601 123,308 12.7% 778,527 710,727 10.2%
Fit 3,135 15,922
Accord* 38,043 36,129 9.5% 216,159 212,361 2.4%
Memo: Accord
Hybrid 504 1,376 -61.9% 3,749 9,315 -59.5%
Civic* 28,607 28,008 6.2% 193,663 168,911 15.3%
Memo: Civic
Hybrid 2,673 2,329 19.4% 18,428 14,960 23.9%
S2000 676 1,044 -32.7% 4,288 4,989 -13.6%
Insight 91 68 39.2% 580 364 60.2%
FCX 0 0 0 3
Odyssey* 18,322 17,216 10.7% 106,815 105,091 2.2%
Pilot* 19,490 14,726 37.6% 90,236 78,484 15.6%
CR-V 15,464 16,699 -3.7% 87,518 90,134 -2.4%
Element* 5,428 5,507 2.5% 32,133 32,224 0.3%
Ridgeline 4,345 3,911 15.5% 31,213 18,166 72.8%
Acura Division Total 18,203 19,909 -4.9% 114,504 124,854 -7.8%
RSX 2,018 2,104 -0.3% 12,211 13,037 -5.8%
CL* 0 0 0 1
TL* 6,304 6,888 -4.8% 42,601 45,276 -5.4%
TSX 3,799 3,659 8.0% 23,625 21,431 10.9%
RL 1,272 1,741 -24.0% 6,932 10,173 -31.5%
NSX 6 18 -65.3% 51 139 -63.1%
MDX* 4,804 5,499 -9.1% 29,084 34,797 -15.9%
Selling Days 25 26 177 178
* Honda and Acura vehicles are made of domestic and global sourced
parts.
** Daily Selling Rate