Retail Sales For Ford's New Mid-Size Sedans Climb 18 Percent in July; Ford Posts Second Best Retail Month in 2006
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* Retail sales for the Ford Fusion, Mercury Milan, and Lincoln Zephyr were a record 19,440 in July, up 18 percent compared with June. Total sales (including fleet deliveries) for the company's new mid-size sedans were 20,129. * Overall, Ford's July retail sales were up 7 percent compared with June - the second best retail month in 2006. * Ford's total July sales were down 34 percent compared with July 2005 when Ford offered employee prices to all customers.
DEARBORN, Mich., Aug. 1 -- Retail demand continues to grow for Ford's new mid-size sedans (Ford Fusion, Mercury Milan, and Lincoln Zephyr). Retail sales for the trio totaled 19,440, up 18 percent compared with June 2006. Total sales (including fleet deliveries) were 20,129.
Demand is expected to remain strong in the coming months as 2007 models, which went into production on July 31, will incorporate several standard safety features (e.g., side air bags) and all-wheel drive as an option.
Overall, Ford's July retail sales were up 7 percent compared with June -- the second best retail month in 2006. Seven Ford products posted their best retail sales of the year including the Fusion, Milan, Ford Five Hundred, and Ford Explorer. Ford's F-Series truck posted its second best retail month of the year as did the Ford Freestyle and the Ford Expedition.
Compared with July 2005, most Ford products experienced sharp declines and overall sales declined 34 percent. In July 2005, Ford offered employee prices (Ford Family Plan) to all customers and posted record sales for the month.
"We had a solid retail month in July," said Al Giombetti, president, Ford and Lincoln Mercury sales and marketing. "We are particularly encouraged by the response to our new cars, which offer distinctive styling and outstanding fuel economy. They are definitely the right products at the right time."
Later this year, Ford will introduce two all-new crossover utilities, the Ford Edge and Lincoln MKX.
FORD MOTOR COMPANY JULY 2006 U.S. SALES
July Month % July CYTD %
2006 2005 Change 2006 2005 Change
Sales By Brand
Ford 199,735 310,757 -35.7 1,492,364 1,657,977 -10.0
Mercury 16,635 25,238 -34.1 117,884 130,152 -9.4
Lincoln 9,125 11,621 -21.5 73,153 74,096 -1.3
Jaguar 1,997 2,353 -15.1 13,646 19,515 -30.1
Volvo 10,323 11,499 -10.2 69,415 77,440 -10.4
Land Rover 3,524 5,080 -30.6 26,387 22,951 15.0
Total Ford
Motor Company 241,339 366,548 -34.2 1,792,849 1,982,131 -9.5
Memo: Cars and
Trucks
Cars 89,395 96,143 -7.0 689,329 665,913 3.5
Trucks 151,944 270,405 -43.8 1,103,520 1,316,218 -16.2
Total Ford
Motor Company 241,339 366,548 -34.2 1,792,849 1,982,131 -9.5
FORD BRAND JULY 2006 U.S. SALES
July Month % July CYTD %
2006 2005 Change 2006 2005 Change
Crown Victoria 5,441 5,690 -4.4 41,551 43,641 -4.8
Five Hundred 7,881 13,555 -41.9 55,982 62,693 -10.7
Taurus 8,217 12,353 -33.5 111,922 131,996 -15.2
Fusion 13,612 0 NA 84,701 0 NA
Focus 14,712 24,311 -39.5 111,108 122,884 -9.6
Mustang 13,711 10,577 29.6 100,995 106,588 -5.2
Thunderbird 0 952 -100.0 469 7,485 -93.7
GT 147 91 61.5 1,222 483 153.0
Total Ford
Cars 63,721 67,529 -5.6 507,950 475,770 6.8
Freestyle 5,580 9,937 -43.8 41,417 45,434 -8.8
Escape 12,170 18,245 -33.3 101,509 105,159 -3.5
Explorer 15,851 32,088 -50.6 111,493 166,848 -33.2
Expedition 6,705 15,733 -57.4 47,938 77,384 -38.1
Excursion 0 2,413 -100.0 965 9,985 -90.3
Freestar 3,635 6,814 -46.7 39,883 52,639 -24.2
Econoline/
Club Wagon 13,712 13,639 0.5 104,640 106,425 -1.7
Ranger 8,014 16,223 -50.6 57,136 75,673 -24.5
F-Series 68,982 126,905 -45.6 469,159 534,659 -12.3
Low Cab Forward 317 44 620.5 2,191 44 4,879.5
Heavy Trucks 1,048 1,187 -11.7 8,083 7,957 1.6
Total Ford
Trucks 136,014 243,228 -44.1 984,414 1,182,207 -16.7
Total Ford
Brand 199,735 310,757 -35.7 1,492,364 1,657,977 -10.0
LINCOLN AND MERCURY BRAND JULY 2006 U.S. SALES
July Month % July CYTD %
2006 2005 Change 2006 2005 Change
Grand Marquis 5,451 8,012 -32.0 39,347 47,000 -16.3
Montego 1,810 4,014 -54.9 14,516 15,803 -8.1
Sable 0 2,065 -100.0 0 18,181 -100.0
Milan 3,490 0 NA 20,952 0 NA
Total Mercury Cars 10,751 14,091 -23.7 74,815 80,984 -7.6
Town Car 2,533 3,659 -30.8 24,375 28,119 -13.3
LS 1,179 1,769 -33.4 7,177 14,197 -49.4
Zephyr 3,027 0 NA 18,699 0 NA
Total Lincoln Cars 6,739 5,428 24.2 50,251 42,316 18.8
Total Mercury
and Lincoln Cars 17,490 19,519 -10.4 125,066 123,300 1.4
Mariner 2,484 5,662 -56.1 21,082 22,214 -5.1
Mountaineer 2,968 4,572 -35.1 19,243 22,164 -13.2
Monterey 432 913 -52.7 2,744 4,790 -42.7
Total Mercury Trucks 5,884 11,147 -47.2 43,069 49,168 -12.4
Navigator 1,424 2,894 -50.8 13,679 16,663 -17.9
Aviator 0 1,995 -100.0 1,711 11,054 -84.5
Mark LT 962 1,304 -26.2 7,512 4,063 84.9
Total Lincoln Trucks 2,386 6,193 -61.5 22,902 31,780 -27.9
Total Mercury
and Lincoln Trucks 8,270 17,340 -52.3 65,971 80,948 -18.5
Total Mercury
and Lincoln Vehicles 25,760 36,859 -30.1 191,037 204,248 -6.5
Total Lincoln Brand 9,125 11,621 -21.5 73,153 74,096 -1.3
Total Mercury Brand 16,635 25,238 -34.1 117,884 130,152 -9.4
JAGUAR BRAND JULY 2006 U.S. SALES
July Month % July CYTD %
2006 2005 Change 2006 2005 Change
XJ 461 503 -8.3 3,340 4,814 -30.6
S-TYPE 570 712 -19.9 4,197 5,580 -24.8
X-TYPE 563 926 -39.2 3,459 7,513 -54.0
XK 403 212 90.1 2,650 1,608 64.8
Total Jaguar 1,997 2,353 -15.1 13,646 19,515 -30.1
VOLVO BRAND JULY 2006 U.S. SALES
July Month % July CYTD %
2006 2005 Change 2006 2005 Change
S40 2,054 2,061 -0.3 14,298 14,953 -4.4
V50 341 497 -31.4 2,434 3,423 -28.9
V40 0 1 NA 0 6 NA
S60 2,228 2,400 -7.2 16,001 16,123 -0.8
V70 582 714 -18.5 3,530 4,797 -26.4
XC70 1,051 1,578 -33.4 7,742 8,668 -10.7
C70 575 63 812.7 1,686 1,368 23.2
S80 407 1,006 -59.5 4,718 6,658 -29.1
XC90 3,085 3,179 -3.0 19,006 21,444 -11.4
Total Volvo 10,323 11,499 -10.2 69,415 77,440 -10.4
LAND ROVER BRAND JULY 2006 U.S. SALES
July Month % July CYTD %
2006 2005 Change 2006 2005 Change
Range Rover 851 1,509 -43.6 6,569 7,173 -8.4
Range Rover Sport 1,254 1,850 -32.2 9,832 1,850 431.5
LR3 1,417 1,512 -6.3 9,954 11,572 -14.0
Discovery 0 30 -100.0 1 795 -99.9
Freelander 2 179 -98.9 31 1,561 -98.0
Total Land Rover 3,524 5,080 -30.6 26,387 22,951 15.0