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Lithia Motors Q2 Revenues Grow; Total Same Store Sales Increase

MEDFORD, Ore.--Aug. 1, 2006--Lithia Motors, Inc. today announced that second quarter 2006 sales increased 13% to $846.5 million as compared to $750.8 million in the same period last year. New vehicle sales increased 13%, used vehicle sales increased 15%, finance/insurance sales increased 21% and parts/service sales increased 14%.

Second quarter 2006 net income from continuing operations was $11.7 million, as compared to $13.1 million in the second quarter of 2005. Diluted earnings per share from continuing operations, including the $0.03 effect of accounting for equity compensation under FAS123(R), were $0.55.

Second quarter 2006 earnings per share from continuing operations, excluding the effect of accounting for equity compensation under FAS123(R), were $0.58, as compared to $0.62 in the same period last year.

Sid DeBoer, Lithia's Chairman and CEO, commented, "In the second quarter we had strong increases in same store sales in all business lines. Total same store sales increased 7.6% and total same store gross profits increased 6.8%. Earnings, however, did not quite keep pace due to certain unusual expenses and because we sacrificed new car margins in order to gain sales volume and market share. It was a difficult sales environment affected by both higher fuel prices and interest rates."

"Our strategy to aggressively pursue market share that began in the first quarter of the year continued throughout the second quarter. This resulted in an increase in new vehicle same store sales of 6.6% as compared to an industry that was down much more than 5%. This was on top of strong increases in new same store sales in the second quarter of last year that resulted from the introduction of employee pricing programs at our GM stores. Our used vehicle business and parts and service businesses also performed well, with same store sales up 9.2% and 7.5%, respectively," concluded Mr. DeBoer.

For the six-month period ending June 30, 2006, total sales increased 13% to $1.59 billion from $1.41 billion in the same period last year. New vehicle sales increased 16%, used vehicle sales increased 11%, finance/insurance sales increased 16%, and parts/service sales increased 12%.

For the first six months, Lithia's net income from continuing operations was $22.3 million, as compared to $23.6 million in the first six months of 2005. Diluted earnings per share from continuing operations, including the $0.06 effect of accounting for equity compensation under FAS123(R), were $1.05.

For the first half of 2006 earnings per share from continuing operations, excluding the effect of accounting for equity compensation under FAS123(R), were $1.11, as compared to $1.13 in the same period last year.

Jeffrey B. DeBoer, Senior Vice President and CFO, added, "In the second quarter, we completed four acquisitions: a Dodge store in Fresno, California, and three Chrysler Dodge and Jeep stores located in Twin Falls, Idaho, Bryan, Texas, and La Crosse Wisconsin. Year to date we have completed acquisitions with approximately $160 million in annualized revenues, and we are still on track to hit our annual acquisition targets."

"While Lithia posted strong sales and gross profit performance in what was an anemic sales environment, not all the benefits accrued to the bottom line. A number of items impacted our second quarter earnings: hailstorm damage at stores in three of our markets; a higher tax rate affecting our second quarter due to a change in accounting estimates; stock option expense as a result of FAS123(R); a deferral of certain manufacturer incentives to future months due to changes in the incentive; higher interest expense corresponding to increased inventories and higher interest rates. We also now have duplication of some costs related to various long-term operational initiatives that should benefit the company's long-term performance. While many of these items will not carry through to the third quarter, we expect the higher SG&A, option and interest expenses to be factors that impact earnings throughout the rest of the year."

"As a result of these items, we are lowering our guidance for the full-year 2006, which is included in the table below. In particular we have noticed that analyst projections for the third quarter are overly optimistic. Last year's third quarter was very strong with high operating margins and strong same store sales growth concurrent with a very strong incentive environment. Therefore, it will be very difficult to exceed last year's third quarter earnings. The full-year 2006 guidance is on a continuing operations basis. It assumes a steady pace of acquisitions and dispositions and includes the effect of FAS123(R), expensing for stock options and our employee stock purchase plan, that took effect starting in the first quarter of this year," concluded Jeffrey B. DeBoer.

                        Earnings Per Share         Guidance
                                   FY 2005          FY 2006
                            --------------   -------------- 
                                         
EPS w/o FAS123(R) adoption:          $2.37    $2.32 - $2.40 (non-GAAP)
Effect of FAS123(R):                   N/A           ($0.12)
                            --------------   --------------
EPS -- Reportable 2006:                N/A    $2.20 - $2.28

The inclusion of the non-GAAP "EPS without FAS123(R) amounts" is included in the above guidance because management believes that the absence of a comparable expense in 2005 would obscure the earnings estimate on a comparable basis. As noted above, the EPS guidance is also given for reportable EPS and reconciles to the non-GAAP number.

In December 2004, the Financial Accounting Standards Board ("FASB") issued Financial Accounting Standards Statement 123 (revised 2004) ("FAS123(R)") that required that the value of all equity-based compensation arrangements, including stock options and employee stock purchase plans, be accounted for using a "fair value" method. Prior to 2006, the Company had accounted for such arrangements under the "intrinsic method" permitted by APB 25 and the amounts under the fair value method were presented in the footnotes to the company's financials filed on Form 10-K. The new rules became effective for the Company commencing with the first quarter of 2006. Adoption of this accounting change does not affect the cash flow of the Company.

Conference Call Information

Lithia Motors will be providing more detailed information on the results for the second quarter 2006 in its conference call scheduled for 11 a.m. PT today. The call can be accessed live by calling 973-633-1010. To listen to a live webcast or hear a replay, log-on to: www.lithia.com -- go to Investor Relations -- and click on the Live Webcast icon.

About Lithia

Lithia Motors, Inc. is a Fortune 700 and Russell 2000 Company with 96 stores located in 38 markets in 13 states, selling 25 brands of new vehicles and over the Internet at "Lithia.com-America's Car & Truck Store." Lithia also sells used vehicles, arranges finance, warranty, and credit insurance contracts, and provides vehicle parts, maintenance, and repair services at all of its locations. Lithia retailed 103,333 new and used vehicles and had $2.9 billion in total revenue in 2005.

Forward-Looking Statements

LITHIA MOTORS, INC.
(In Thousands except per share and unit data)

Unaudited                     Three Months Ended
---------                           June 30,     $ Increase % Increase
                                 2006      2005  (Decrease) (Decrease)
                             --------  --------   --------   --------
New Vehicle Sales            $496,121  $438,375   $ 57,746      13.2%
Used Vehicle Sales            230,909   200,769     30,140      15.0
Finance & Insurance            32,776    27,204      5,572      20.5
Service, Body & Parts Sales    85,736    75,417     10,319      13.7
Fleet & Other Revenues            939     9,064     (8,125)    (89.6)
                             --------  --------   --------  -------- 
Total Revenues                846,481   750,829     95,652      12.7
Cost of Sales                 702,256   623,584     78,672      12.6
                             --------  --------   --------   -------- 
Gross Profit                  144,225   127,245     16,980      13.3
SG&A Expense                  107,536    93,323     14,213      15.2
Depreciation/Amortization       4,212     3,406        806      23.7
                             --------  --------   --------   --------
Income from Operations         32,477    30,516      1,961       6.4
Flooring Interest Expense      (8,931)   (6,000)     2,931      48.9
Other Interest Expense         (3,641)   (3,036)       605      19.9
Other Income, net                 315       247         68      27.5
                             --------  --------   --------   --------
Income from continuing
 operations before income 
 taxes                         20,220    21,727     (1,507)     (6.9)
Income Tax Expense              8,503     8,622       (119)     (1.4)
Income Tax Rate                  42.1%     39.7%
                             --------  --------                      
Income from continuing ops.    11,717    13,105     (1,388)    (10.6)
Loss from discontinued
 operations, net of income
 taxes                            (50)     (430)      (380)    (88.4)
Net Income                   $ 11,667  $ 12,675    ($1,008)     (8.0)%
Diluted Net Income per       ========  ========   ========   ========
 share:
Continuing Operations        $   0.58  $   0.62   $  (0.04)     (6.5)%
Effects of FAS123(R)            (0.03)        -
Diluted Net Income per share
 after effect of FAS123(R):  $   0.55  $   0.62      (0.07)    (11.3)%
Discontinued Operations             -     (0.02)
                             --------  --------
Net Income per share         $   0.55  $   0.60      (0.05)     (8.3)%
                             ========  ========   ========   ======== 
Diluted Shares Outstanding     22,150    21,749        401       1.8%


                                                  Increase   Increase
Unit Sales:                      2006      2005  (Decrease) (Decrease)
-----------                  --------  --------   --------   --------
New Vehicle                    18,276    15,601      2,675      17.1%
Used -- Retail Vehicle         11,861    10,601      1,260      11.9
Used -- Wholesale               6,317     5,703        614      10.8
Total Units Sold               36,454    31,905      4,549      14.3


LITHIA MOTORS, INC.

                              Three Months Ended
                                    June 30,     $ Increase % Increase
Average Selling Price:           2006      2005  (Decrease) (Decrease)
----------------------       --------  --------   --------   --------
New Vehicle                   $27,146   $28,099      ($953)     (3.4)%
Used -- Retail Vehicle         16,270    15,686        584        3.7
Used -- Wholesale               6,004     6,047        (43)      (0.7)

Key Financial Data:
-------------------
Gross Profit Margin              17.0%     16.9%
SG&A as a % of Gross Profit      74.6%     73.3%
Operating Margin                  3.8%      4.1%
Pre-Tax Margin                    2.4%      2.9%

Gross Margin/Profit Data          2006     2005
------------------------      -------- --------                      
New Vehicle Retail                7.3%      7.9%
Used Vehicle Retail              15.8%     15.9%
Used Vehicle Wholesale            2.8%      3.9%
Service, Body & Parts            50.3%     49.3%

New Retail Gross Profit/Unit  $ 1,984   $ 2,220
Used Retail Gross Profit/Unit $ 2,575   $ 2,494
Used Wholesale Gross
 Profit/Unit                  $   168   $   234
Finance & Insurance/Retail
 Unit                         $ 1,088   $ 1,038

Same Store Data                  2006      2005
---------------              --------  --------                      
New Vehicle Retail Sales          6.6%      4.8%
Used Vehicle Sales (includes
 Wholesale)                       9.2%      4.2%
Total Vehicle Sales (excludes
 fleet)                           7.4%      4.6%
Finance & Insurance Sales        14.3%      2.9%
Service, Body & Parts Sales       7.5%      1.4%

Total Sales (Excluding Fleet)     7.6%      4.2%
Total Gross Profit (Excluding
 Fleet)                           6.8%      3.1%


LITHIA MOTORS, INC.
(In Thousands except per share and unit data)

Unaudited                      Six Months Ended
---------                          June 30,      $ Increase % Increase
                               2006        2005  (Decrease) (Decrease)
                          ---------   ---------  ---------  ---------
New Vehicle Sales        $  923,871  $  797,994  $ 125,877       15.8%
Used Vehicle Sales          439,987     398,091     41,896       10.5
Finance & Insurance          60,330      51,820      8,510       16.4
Service, Body & Parts
 Sales                      168,209     149,682     18,527       12.4
Fleet & Other Revenues        2,269      12,168     (9,899)     (81.4)
                          ---------   ---------  ---------  ---------
Total Revenues            1,594,666   1,409,755    184,911       13.1
Cost of Sales             1,319,660   1,165,278    154,382       13.2
                          ---------   ---------  ---------  ---------
Gross Profit                275,006     244,477     30,529       12.5
SG&A Expense                208,253     182,455     25,798       14.1
Depreciation/Amortization     8,258       6,794      1,464       21.5
                          ---------   ---------  ---------  ---------
Income from Operations       58,495      55,228      3,267        5.9
Flooring Interest Expense   (15,546)    (11,102)     4,444       40.0
Other Interest Expense       (6,972)     (5,841)     1,131       19.4
Other Expense, net              742         532        210       39.5
                          ---------   ---------  ---------  ---------
Income from continuing
 operations before income
 taxes                       36,719      38,817     (2,098)      (5.4)
Income Tax Expense           14,373      15,236       (863)      (5.7)
Income Tax Rate                39.1%       39.3%
                          ---------   ---------                       
Net Income from
 continuing ops.             22,346      23,581     (1,235)     (5.2)%
Income (Loss) from
 discontinued operations,
 net of income taxes         (1,371)       (916)       455       49.7
Net Income               $   20,975  $   22,665    ($1,690)     (7.5)%
                          =========   =========  =========  =========
Diluted Net Income per
 share:
Continuing Operations    $     1.11  $     1.13  $   (0.02)     (1.8)%
Effects of FAS123(R)          (0.06)          -
Diluted Net Income per
 share after effect of
 FAS123(R):              $     1.05  $     1.13      (0.08)     (7.1)%
Discontinued Operations       (0.06)      (0.04)
                          ---------   ---------                      
Net Income per share     $     0.99  $     1.09      (0.10)     (9.2)%
                          =========   =========  =========  =========
Diluted Shares
 Outstanding                 22,109      21,710        399        1.8%


                                                  Increase   Increase
Unit Sales:                    2006        2005  (Decrease) (Decrease)
-----------               ---------   ---------  ---------  ---------
New Vehicle                  33,517      28,465      5,052       17.7%
Used -- Retail Vehicle       22,618      21,421      1,197        5.6
Used -- Wholesale            11,851      11,247        604        5.4
Total Units Sold             67,986      61,133      6,853       11.2

                                                           
LITHIA MOTORS, INC.


                               Six Months Ended
                                    June 30,     $ Increase % Increase
Average Selling Price:            2006     2005  (Decrease) (Decrease)
----------------------        -------- --------   --------   --------
New Vehicle                    $27,564  $28,034      ($470)     (1.7)%
Used -- Retail Vehicle          16,219   15,450        769        5.0
Used -- Wholesale                6,172    5,970        202        3.4

Key Financial Data:
-------------------
Gross Profit Margin               17.2%    17.3%
SG&A as a % of Gross Profit       75.7%    74.6%
Operating Margin                   3.7%     3.9%
Pre-Tax Margin                     2.3%     2.8%

Gross Margin/Profit Data          2006     2005
------------------------      -------- --------
New Vehicle Retail                 7.6%     8.0%
Used Vehicle Retail               15.6%    15.7%
Used Vehicle Wholesale             3.9%     4.1%
Service, Body & Parts             49.6%    49.0%

New Retail Gross Profit/Unit   $ 2,096  $ 2,246
Used Retail Gross Profit/Unit  $ 2,532  $ 2,420
Used Wholesale Gross
 Profit/Unit                   $   241  $   247
Finance & Insurance/Retail
 Unit                          $ 1,075  $ 1,039

Same Store Data                   2006     2005
---------------               -------- -------- 
New Vehicle Retail Sales           8.8%   (0.2)%
Used Vehicle Sales (includes
 Wholesale)                        4.7%     1.0%
Total Vehicle Sales (excludes
 fleet)                            7.4%     0.2%
Finance & Insurance Sales          9.5%     0.8%
Service, Body & Parts Sales        6.3%     0.8%

Total Sales (Excluding Fleet)      7.4%     0.3%
Total Gross Profit (Excluding
 Fleet)                            5.9%     2.4%


LITHIA MOTORS, INC.
Balance Sheet Highlights (Dollars in Thousands)

                                      June 30, 2006 December 31, 2005
                                      ------------- -----------------
                                          Unaudited
                                          ---------
Cash & Cash Equivalents                  $   23,435        $   48,566
Trade Receivables (a)                       113,912           106,443
Inventory                                   881,990           606,047
Assets Held for Sale                              -            27,411
Other Current Assets                         13,057            15,781
                                          ---------         ---------
Total Current Assets                      1,032,394           804,248

Real Estate, net                            282,032           255,372
Equipment & Leases, net                      84,008            77,805
Goodwill, net                               276,731           260,899
Other Assets                                 64,824            54,390
                                          ---------         ---------
     Total Assets                        $1,739,989        $1,452,714
                                          =========         =========

Floorplan Notes Payable                  $  763,081        $  530,452
Liabilities held for sale                         -            22,388
Other Current Liabilities                   107,397            95,560
                                          ---------         ---------
Total Current Liabilities                   870,478           648,400

Used Vehicle Flooring                        18,000                 -
Real Estate Debt                            168,508           154,046
Other Long-Term Debt                        142,609           136,505
Other Liabilities                            57,743            54,130
                                          ---------         ---------

Total Liabilities                         1,257,338           993,081
                                          ---------         ---------

Shareholders' Equity                        482,651           459,633
                                          ---------         ---------

     Total Liabilities &
     Shareholders' Equity                $1,739,989        $1,452,714
                                          =========         =========

--------------

(a) Includes contracts-in-transit of $52,599 and $52,453 at June 30,
2006, and December 31, 2005, respectively.

Other Balance Sheet Data (Dollars in Thousands except per share data)

Current Ratio                                   1.2x              1.2x
LT Debt/Total Cap.
  (Excludes Used Vehicle Flooring
  and Real Estate)                               23%               23%
Working Capital                          $  161,916        $  155,848
Book Value per Basic Share               $    24.80        $    23.97