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Hot Wheels(R) Fuels the Need for Speed in Kansas; Popular Brand Pays Tribute to America's Automotive Heritage with Celebration in the City of Speed and Attempts to Break World Record for Longest Hot Wheels(R) Track


WHAT:  Hot Wheels(R) honors the rich automotive history of America's
       rural highways with a day-long festival in Speed, KS
       (population 35). More than 5,000 people, including collectors
       and automotive enthusiasts, are expected to attend.

WHEN:  Sunday, August 6, 2006
       7 a.m.      Longest Hot Wheels(R) track world record attempt
       10 a.m.     Parade begins led by life-size Hot Wheels(R) car
       11 a.m.     Hot Wheels(R) awarded keys to the city 
                    from Mayor of Speed
       11:20 a.m.  Miss Hot Wheels(R) pageant begins
       Noon        Three bands perform with sounds from country 
                    to rock to rockabilly
       3:30 p.m.   Car and motorcycle show awards
       6 p.m.      Event concludes

WHERE: Intersection of Route 9 and Route 534
       Speed, KS

WHO:   Denise Lyon - Mayor of Speed
       Jackie Swatzell - Phillipsburg Area Chamber of Commerce Liaison
       Geoff Walker - Vice President Wheels Marketing, Mattel

       Other special guests on hand for interviews:
       Larry Wood - Hot Wheels(R) designer since 1968

       -- Attempt to break the world record for the longest 
          Hot Wheels(R) track 
          (current record is set at 1,650 ft. of track)
       -- Classic car and motorcycle show
       -- Life-size Hot Wheels(R) cars
       -- Miss Hot Wheels(R) pageant with contestants competing in 
          surprise automotive-themed challenges
       -- Festival atmosphere with live entertainment, food 
          and vendors

   GolinHarris: Negin Kamali, 213-438-8785,