Hot Wheels(R) Fuels the Need for Speed in Kansas; Popular Brand Pays Tribute to America's Automotive Heritage with Celebration in the City of Speed and Attempts to Break World Record for Longest Hot Wheels(R) Track
--WHAT: Hot Wheels(R) honors the rich automotive history of America's rural highways with a day-long festival in Speed, KS (population 35). More than 5,000 people, including collectors and automotive enthusiasts, are expected to attend. WHEN: Sunday, August 6, 2006 7 a.m. Longest Hot Wheels(R) track world record attempt 10 a.m. Parade begins led by life-size Hot Wheels(R) car 11 a.m. Hot Wheels(R) awarded keys to the city from Mayor of Speed 11:20 a.m. Miss Hot Wheels(R) pageant begins Noon Three bands perform with sounds from country to rock to rockabilly 3:30 p.m. Car and motorcycle show awards 6 p.m. Event concludes WHERE: Intersection of Route 9 and Route 534 Speed, KS WHO: Denise Lyon - Mayor of Speed Jackie Swatzell - Phillipsburg Area Chamber of Commerce Liaison Geoff Walker - Vice President Wheels Marketing, Mattel Other special guests on hand for interviews: Larry Wood - Hot Wheels(R) designer since 1968 VISUALS: -- Attempt to break the world record for the longest Hot Wheels(R) track (current record is set at 1,650 ft. of track) -- Classic car and motorcycle show -- Life-size Hot Wheels(R) cars -- Miss Hot Wheels(R) pageant with contestants competing in surprise automotive-themed challenges -- Festival atmosphere with live entertainment, food and vendors PLEASE RSVP TO RESERVE YOUR PRESS CREDENTIALS: GolinHarris: Negin Kamali, 213-438-8785, nkamali@golinharris.com