MotorSports Emporium Recruits National Retail Experts; Waterless Wash and Wax Expands Sales Momentum

SCOTTSDALE, Ariz.--July 31, 2006--MotorSports Emporium Inc. (OTCBB: MSEP) announced today the company has retained the services of national retail merchandising experts Eric and Kevin Steiner to lead the placement of product into retail stores.

Eric and Kevin Steiner are vice presidents of Quadriga MotorSports, a wholly owned subsidiary of MotorSports Emporium Inc. The Steiners shall focus exclusively on growing awareness and placing products in the stores for the Arie Luyendyk Waterless Wash and Wax product line. As with TV shopping channel consultant (RJE Associates), the Steiners receive commission based on sales.

"We are very fortunate to have the operational and sales expertise of both Eric and Kevin Steiner. Their 15-plus-year successful history of working with some of the largest national and international retailers will be a significant asset to our company, and present multiple opportunities for our Arie Luyendyk product line," said David Keaveney, president and CEO of MSEP.

Since 1989, Eric and Kevin Steiner were exclusive sales agents for TWC Enterprises Ltd., selling the patented ExpresSIT Lounge Chair, negotiating an exclusive manufacturing contract between TWC Enterprises and Shen-Tai Industry Co. (the largest outdoor furniture manufacturer in the world). The Steiners acquired sales accounts in the United States and Europe to include Hammacher Schlemmer, The Sharper Image, Target, Spiegel, Popular, Overton's, etc. Other successes include being the U.S. sales agents for Gracious Living, selling resin outdoor furniture and housewares, introduced Gracious Living products (Canadian manufacturer) to the United States, and acquired and managed national retail accounts in the United States, including Sam's Club, Lowe's, Fleming Cos., Venture Stores, Safeway, Eagle and Bi-Mart. Additionally, the Steiners have been the exclusive sales agents for Sunshine Home Products, selling plastic storage containers and plastic housewares, increased sales revenue from under $1 million to more than $40 million in only three years, and acquired and managed national retail accounts in the United States with Wal-Mart, Kmart, Home Depot and Costco. The Steiners have extensively participated in the development of new product designs and business development for companies just like Quadriga MotorSports.

"Without question, the Steiners have the experience, reputation and connections with many well-known retailers that could place our Waterless Wash and Wax product on the shelves of many well-known mass merchants," said Keaveney. "With sales experts focusing on TV shopping channels (RJE Associates) and global retailers (Steiner's), MSEP management can concentrate on the ongoing growth of our businesses," continued Keaveney.

About MotorSports Emporium Inc.

MotorSports Emporium Inc. is a fast-track, multi-faceted and diversified company in the motor sports industry targeting INDY, NASCAR, Formula 1 and other racing series, spectators, classic car and high-performance auto enthusiasts, professional and amateur mechanics, and discriminating consumers in search of high-quality auto parts and accessories. MotorSports Emporium reaches consumers through mass market retailers, auto parts suppliers, home television shopping networks, infomercials, industry and consumer trade shows, and consumer direct advertising (television, magazine and Internet). For more information visit www.motorsportsemporium.com.

This news release may include forward-looking statements within the meaning of section 27A of the United States Securities Act of 1933, as amended, and section 21E of the United States Securities and Exchange Act of 1934, as amended, with respect to achieving corporate objectives, developing additional project interests, the company's analysis of opportunities in the acquisition and development of various project interests and certain other matters. These statements are made under the "Safe Harbor" provisions of the United States Private Securities Litigation Reform Act of 1995, and involve risks and uncertainties which could cause actual results to differ materially from those in the forward-looking statements contained herein.