Jiffy Lube(R) Enhances Customers' Wait - Time

AlivePromo to Deploy New J-TV Media Network in Waiting Rooms Across North America

HOUSTON, July 31 -- Waiting for the J-Team to service your vehicle just got a lot more entertaining. Jiffy Lube International, the nation's leading fast oil change provider, and Minneapolis digital sign company AlivePromo, Inc. today announced an agreement to deploy the J-TV network on high-definition televisions in Jiffy Lube waiting rooms across North America.

J-TV's Internet-transmitted content will include car-care tips, additional service options and specials, and third-party programming. "Our customers wait an average of 20 minutes or less for their Jiffy Lube Signature Service(R) Oil Change," said Lisa Carlson, global director of marketing for Jiffy Lube International. "This network will enhance the customer experience with entertaining content and useful information they can employ to best protect their vehicles."

"Waiting-room customers are the perfect audience for this niche content," said Sam Rogers, CEO of AlivePromo. "Jiffy Lube and its select sponsors are getting closer to their customers with this engaging format." Initial deployment is scheduled for approximately 280 company-owned service centers, with up to 1000 franchised locations expected to join by year-end 2007. AlivePromo will coordinate in-store network equipment procurement and installation, fixture design, creative strategy and advertising sales from its Minneapolis headquarters. J-TV sponsorship information can be acquired by emailing J-TV@alivepromo.com .

AlivePromo, Inc., located in Minneapolis, is a provider of digital marketing communications services designed around innovative content management and fulfillment strategies. Built with 20 years of collateral management expertise in mind, AlivePromo is known for proven, realistic digital sign solutions. Committed to end-to-end service, AlivePromo provides project planning, fixture design, equipment, fulfillment, creative, installation, maintenance, advertising sales, marketing analysis, and more.

Jiffy Lube, with more than 2,200 service centers in North America, services approximately 27.5 million vehicles each year. Jiffy Lube pioneered the fast oil change industry in 1979 by establishing the first drive-through service bay, providing customers with fast, professional service for their vehicles.

Headquartered in Houston, Jiffy Lube International is a wholly owned, indirect subsidiary of Shell Oil Company. Visit http://www.jiffylube.com/ to learn more about Jiffy Lube and vehicle care.